Cover image for Successful special events : planning, hosting, and evaluating
Title:
Successful special events : planning, hosting, and evaluating
Author:
Levy, Barbara R.
Personal Author:
Publication Information:
Gaithersburg, Md. : Aspen Publishers, 1997.
Physical Description:
xiii, 233 pages : illustrations ; 28 cm.
Language:
English
Added Author:
ISBN:
9780834209350
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Item Holds
Searching...
HV41.9.U5 L49 1997 Adult Non-Fiction Central Closed Stacks-Oversize
Searching...

On Order

Summary

Summary

Special events can be the backbone of a nonprofit fund raising program; they're also very hard work. A successful and cost-effective event takes a great deal of planning, coordination, and effort. Successful Special Event: Planning, Hosting and Evaluating provides the guidance necessary to efficiently plan, implement, and evaluate such an event. You'll discover how to establish your primary goal, the importance of market identification, special event opportunity ratings, setting goals, and the barriers to planning a successful special event.


Table of Contents

What Is a Special Event?
Goals: What Should This Event Accomplish?
Where to Begin?
The Theme: What Will It Be?
The Site: Where Will It Be?
The Timeline: What Should Be Done by When?
How Much Will It Cost? How Much Can You Net?
Human Resources: How Many People Will You Need?
Who Should Be the Key Players?
Who Will Do the Work and How Do You Keep Them Involved?
What About the Invitation? Who Should Receive It?
What Goes in the Program?
What About Decor?
What About Public Relations?
How Do You Handle Logistics?
What About Legal and Insurance Requirements?
What Are the Checkpoints? How to Avoid Disaster
How Can You Enjoy a Worry-Free Event? A Word to the Wise!
Where to End
Bibliography
Index