Cover image for Campaigns & elections : contemporary case studies
Campaigns & elections : contemporary case studies
Bailey, Michael A., 1969-
Publication Information:
Washington, D.C. : CQ Press, [2000]

Physical Description:
xii, 212 pages : illustrations ; 23 cm
General Note:
Includes index.
Format :


Call Number
Material Type
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JK2281 .C33 2000 Adult Non-Fiction Central Closed Stacks

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This unique reader examines a broad sample of campaigns and gives students a real flavor of campaign politics by including some of the most interesting, colorful, and surprising races. Combining on-the-ground accounts with links to scholarship, the nineteen case studies drawn from Campaigns and Elections magazine take students behind the scenes to unveil the strategies, techniques, and personalities that drive contemporary campaigns. National, state, and local races receive attention, as do state and local referenda. In their introduction, the editors--a distinguished group of scholars and experts on campaign management--provide helpful background information about the cases. They look at the major influences on and general trends in contemporary electoral politics, including issues, parties, campaign finance, incumbency, and initiative voting. Understanding these factors will help students recognize how each case fits into a broader whole even as that case reflects a uniqueness that makes political campaigns so fascinating.The cases are illustrated with photos, clips from print and television campaign ads, excerpts from campaign literature, and various tables and scoreboards with polling and election return data.

Reviews 1

Choice Review

An introductory essay provides a framework for the 19 disparate case studies published previously in Campaigns & Elections. The four sections cover Senate races, House races, state and local elections, and referenda and initiatives. Senate case studies include lawyer-actor Fred Thompson's successful campaign, during which he dressed in levis and a plaid shirt and drove a leased pickup, and a comparison of Barbara Boxer's successful reelection bid with Al D'Amato's unsuccessful one. House races include the campaign of Ron Lewis, a Baptist minister and Christian bookstore owner; Tammy Baldwin, who became the first openly gay woman elected to the House by developing an effective field organization; and the upset victory of Loretta Sanchez over incumbent Robert Dornan in California. State and local elections studies include the victory of Willie Brown in the San Francisco mayoral race; the upset victory of Jesse Ventura in Minnesota; and the reelection of Christine Whitman in New Jersey. Public financing for a football stadium in San Francisco, an antigay rights referendum in Oregon, and a gun control initiative in Washington are included in the section on referenda and initiatives. Insider anecdotes and perceptive analyses show the practical problems facing politicians wishing to gain or hold office. Recommended for upper-division undergraduates, graduate students, and general readers. M. C. Price; Texas A&M University--Kingsville

Table of Contents

Michael A. Bailey and Ronald A. Faucheux and Paul S. Herrnson and Clyde Wilcox
Prefacep. ix
Contributorsp. xi
Contemporary American Elections: An Overviewp. 1
Part I. Senate Races
1 So Close and Yet So Farp. 31
Two Unpopular Incumbents Meet with Different Fates in California and New York in 1998: Sen. Barbara Boxer (D) vs. Matt Fong (R) and Sen. Al D'Amato (R) vs. Rep. Charles Schumer (D)Michael A. Bailey
2 They Did It Their Wayp. 45
Campaign Finance Principles and Realities Clash in Wisconsin in 1998: Sen. Russell Feingold (D) vs. Rep. Mark Neumann (R)Clyde Wilcox
3 Cornhusker Upsetp. 55
Underdog Defeats Nebraska's Popular Governor in 1996 Senate Race: Chuck Hagel (R) vs. Gov. Ben Nelson (D) in an Open Seat RaceDoug McAuliffe
4 How to Beat an Incumbentp. 62
The Hard-Fought Senate Race in South Dakota in 1996: Sen. Larry Pressler (R) vs. Tim Johnson (D)Karl Struble
5 The Senator from Central Castingp. 71
How Fred Thompson Turned Tennessee Politics Upside Down in 1994: Fred Thompson (R) vs. Jim Cooper (D) in an Open Seat RaceDavid Beiler
Part II. House Races
6 Professionalism, Progressivism, and People Powerp. 83
Baldwin's Victory Blends All Three in Wisconsin's 2nd District in 1998: Tammy Baldwin (D) vs. Jo Musser (R) in an Open Seat RaceDavid T. Canon and Paul S. Herrnson
7 Winning in Unfriendly Territoryp. 93
A Republican Victory in New Mexico's 3rd District in 1998: Bill Redmond (R), Eric Serna (D), and Carol Miller (Green Party) in a Special ElectionChris Wilson and Mike Burita
8 Beating B-1 Bobp. 100
Underdog Ends Conservative's Congressional Career in California's 46th District in 1996: Rep. Bob Dornan (R) vs. Loretta Sanchez (D)Bill Wachob and Andrew Kennedy
9 Incumbency and Basep. 106
How a Black Incumbent Won Renomination in a New Majority-White District in Georgia in 1996: Rep. Cynthia McKinney (D) Defeats Several Opponents in PrimaryJohn Rowley
10 Coming On Strong Down the Stretchp. 112
Republican Leaves Democrats in the Dust in Kentucky's 2nd District in 1994: Ron Lewis (R) vs. Joe Prather (D) in an Open Seat RaceAl Cross
Part III. State and Local Races
11 The Body Politic Registers a Protestp. 121
Jesse Ventura's Stunning Victory for Governor of Minnesota in 1998: Jesse Ventura (Reform Party), Norm Coleman (R), and Skip Humphrey (D) in an Open Seat RaceDavid Beiler
12 'Bama Bashp. 137
Endorsement Backlash Saves a Governor from Primary Defeat in Alabama in 1998: Gov. Fob James (R) vs. Winton Blount (R)David Beiler
13 The Squeaky Wheel(s) Make It Interestingp. 150
A GOP Star Barely Survives New Jersey Governor's Race in 1997: Gov. Christine Todd Whitman (R) vs. Jim McGreevey (D)Peter Wendel
14 Only in Louisiana?p. 156
Populist Message Propels Republican to Governor's Mansion in Louisiana in 1995: Mike Foster (R) Defeats Several Opponents in an Open Seat RaceRonald A. Faucheux
15 The Unsinkable Willie Brownp. 166
Local Forces Elect Controversial Politician Mayor of San Francisco in 1995: Willie Brown (D) Beats Mayor Frank Jordan (D) and Roberta Achtenberg (D)David Beiler
Part IV. Referenda and Initiatives
16 Gun Playp. 177
How the NRA Defeated Initiative 676 in Washington State in 1997Ronald A. Faucheux
17 Political Footballp. 189
How the San Francisco 49ers Won a New Stadium and Shopping Mall in 1997Noah Wepman
18 Using Conservative Values to Support Gay Rightsp. 196
How Opponents Defeated Oregon's Anti-Gay Rights Referendum in 1994Bob Meadow and Dawn Laguens and Heidi von Szeliski and Michael Terris
19 Bay State Class Warfarep. 201
How a "Guaranteed" Income Tax Cut Proposition Was Defeated in Massachusetts in 1994Phyliss Johnston
Indexp. 207