Cover image for Merchandise buying and management
Title:
Merchandise buying and management
Author:
Donnellan, John.
Personal Author:
Publication Information:
New York : Fairchild Publications, [1996]

©1996
Physical Description:
xxii, 473 pages : illustrations ; 24 cm
Language:
English
ISBN:
9781563670527
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5429 .D66X 1996 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

The second edition of this comprehensive text has been updated to contain the most current information on merchandising and retailing. New to This Edition: -- New visuals illustrating the retailing principles and organization of the retail industry-- Extensive coverage of Internet retailing-- Updated tables, analysis of retail sales figures, and list of retail organizations-- More detailed explanation of mathematical concepts-- New section on vendor-sponsored store merchandising programs and expanded store fixtures section-- Contemporary company profiles on retailers such as Banana Republic, Kohls, Macy's.com, Joe Boxer, and Sephora


Table of Contents

The Structure of the Retail
Industry-Retail Merchandising-Retailing
Formats-Retail Locations-Retail
Growth and Expansion-Communicating with Consumers
The Development and Distribution of Consumer Products-Fashion
Merchandising-Brands and Private
Labels-Merchandise Resources
The Financial Aspects of Merchandising-Measures of Productivity-Merchandising Accounting-Inventory Valuation
Pricing, Planning, and Purchasing Retail Inventories-Retail Pricing-Planning Sales and Inventory-Purchase Terms
Merchandise Control and Presentation-Merchandising Controls and Report Analysis
Text Features
New visuals illustrating retailing principles and organisation of the retail industry
Extensive coverage of Internet retailing and international merchandising
Updated examples, tables, analysis of retail sales figures and list of retail organisations
More detailed explanation of mathematical concepts
New section on vendor-sponsored store merchandising programmes and expanded store fixtures section
Contemporary company profiles on retailers
Instructor's GuidePatricia Mink Rath
Includes chapter teaching tips, suggestions for individual and team projects, references, case studies and answers to end-of-chapter discussion questions and problems
PowerPoint (R) PresentationPatricia Mink Rath
Slides provide the basis for a chapter-by-chapter lecture outline that helps you to present concepts and materials
The presentation is available on CD-ROM
compatible with PC and MAC platforms

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