Cover image for Fashion advertising and promotion
Title:
Fashion advertising and promotion
Author:
Diamond, Jay.
Personal Author:
Publication Information:
New York, N.Y. : Fairchild, [1999]

©1999
Physical Description:
x, 437 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm
General Note:
Originally publishedby Delamr Publishers, Albany, N.Y., 1996.

Includes index.
Language:
English
Added Author:
ISBN:
9781563672040
Format :
Book

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HF6161.C44 D5 1999 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.