Cover image for Amway : the true story of the company that transformed the lives of millions
Title:
Amway : the true story of the company that transformed the lives of millions
Author:
Cross, Wilbur.
Personal Author:
Publication Information:
New York : Berkley Books, 1999.
Physical Description:
205 pages ; 18 cm
Language:
English
Corporate Subject:
ISBN:
9780425170403
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5439.H82 C76 1999 Adult Mass Market Paperback Non-Fiction Area
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Summary

Summary

Since its creation in 1959, Amway has played an integral part in shaping and improving the lives of millions of people around the world. This definitive history explains the ideology and principles that have made Amway such a phenomenal success--both as a business and as a way of life.


Author Notes

Wilbur Cross is the author of Choices with Clout (Berkley). He lives in Hilton Head, South Carolina.


Table of Contents

Preface: Author's Viewpointp. vii
Introduction: Multilevel Marketingp. xi
1 A Global Portraitp. 1
2 The "Bootstraps" Philosophyp. 13
3 Motivation: Heartbeat of the Businessp. 35
4 The Cutting Edgep. 53
5 State-of-the-art Technical Supportp. 67
6 Commitment to Excellencep. 83
7 People Power: Domestic Growth in North Americap. 105
8 Foreign Expansionp. 135
9 New Generations and Old Legaciesp. 155
10 Amway Distributor Profilep. 171
11 The Millenniump. 193
Appendix Amway Awards and Rewardsp. 199
Glossaryp. 203

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