Cover image for Advertising : information or manipulation?
Advertising : information or manipulation?
Day, Nancy.
Personal Author:
Publication Information:
Springfield, N.J. : Enslow Publishers, [1999]

Physical Description:
128 pages : illustrations ; 24 cm.
Discusses how advertising has developed, how companies use it to entice consumers, and the impact of advertising on people, particularly young people.
Program Information:
Accelerated Reader AR UG 9.4 4.0 31502.
Format :


Call Number
Material Type
Home Location
Central Library HF5829 .D39 1999 Adult Non-Fiction Non-Fiction Area
Eden Library HF5829 .D39 1999 Adult Non-Fiction Open Shelf

On Order



- These over-100-page titles present the facts and analyze some of the most controversial topics in today's news.
- Offers excellent and up-to-date information for reports or debates.
- Helps teenagers to begin developing critical thinking skills.

Reviews 2

Booklist Review

Gr. 6^-12. Advertising is indisputably influential and unavoidable. This Issues in Focus title offers an excellent overview of the industry, its history and powerful impact on people of all ages. Readers will learn about the early days of advertising, its changes over the years, and the government's attempts to monitor "truth in advertising." Day's user-friendly prose and real-life examples of situations and products kids will relate to effectively convey how truths are represented, and often misrepresented, for financial gain; how advertising can create or perpetuate stereotypes; and the increasingly blurred lines between consumerism and culture. Sections on advertising methods, product development and placement, and how advertising targets and influences youth in particular, are well defined and abstracted. The book includes tips for critically evaluating advertising, which are useful for classroom discussion on media influence, and stresses the importance of being informed before buying. Although advertising executives may take issue with Day's often less-than-flattering yet well-documented portrayal of the industry, she also explores advertising's use as a positive tool for information disbursement on many important issues. Readers and educators will find the book fascinating, thought-provoking, and educational, inside and outside the classroom. All in all, a top-notch culture-consumerism book, comprehensive and easy to follow. Chapter notes; glossary; further reading; Web sites. --Shelle Rosenfeld

Library Journal Review

Gr 6 Up-After reading this excellent book on the history and impact of this industry on American culture, young people will look at advertising and how the media influences their decisions in a whole new light. In clear, lively prose, Day discusses the early days of advertising in this country and how it has changed over the years to include online ads and infomercials. She discusses how and why it works, the power of brands, how markets are targeted (especially young people), and how advertising can create or perpetuate stereotypes. Of particular interest is the section on advertising and culture. Day uses products youngsters will recognize (Nike, for example) to illustrate how the industry has become popular culture. The book offers tips for evaluating sales pitches and stresses the importance of being informed, not manipulated, before buying. This well-organized and easy-to-read title is thought provoking and, at times, eye-opening. Black-and-white photos and reproductions are scattered throughout. Libraries that own John Dunn's Advertising (Lucent, 1996) or Carlienne Frisch's Hearing the Pitch: Evaluating All Kinds of Advertising (Rosen, 1994) will still want to purchase this title to update their collections.-Jennifer Ralston, Harford County Public Library, Belcamp, MD (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Google Preview