Cover image for If you want to make God really laugh, show him your business plan : the 101 universal laws of business
If you want to make God really laugh, show him your business plan : the 101 universal laws of business
Gibbons, Barry J.
Personal Author:
Publication Information:
New York : AMACOM, American Management Association, [1999]

Physical Description:
xix, 195 pages ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HF5386 .G36 1999 Adult Non-Fiction Central Closed Stacks

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Why are so many businesses such depressing, poorly directed messes? Ask Barry Gibbons, enlightened capitalist, high-spirited wit, and the man who nearly singlehandedly pulled Burger King out of a long, disparaging slump, rendering it robust and dynamic (without cutting heads).

In this rollicking, iconoclastic book, Gibbons blasts apart the thick wall of hubris, hierarchy, regimentation, and exaggerated complexity so endemic to the corporate world -- and lays bare his 101 "Universal Laws of Business, " commonsense truths about how to run a business profitably and well. His sage witticisms and sensible opinions cover motivational theory, limited terms for business leaders, being big but acting small, hurdling marketplace barriers, unhealthy profit, new branding, innovation, information technology, and more.

Reviews 1

Booklist Review

Gibbons headed Burger King from 1989 until 1994 and is widely credited for turning around the ailing hamburger chain. In 1994, he decided to quit the world of big business, but that doesn't mean he hasn't been busy. A native of England, Gibbons is now in his mid-50s. He is popular on the corporate lecture circuit, he consults, he writes an irreverent column for the business section of the Miami Herald, and he is chairman of the board of a Florida chain of music stores. One of Gibbons' proudest moments was rebuilding Burger King's headquarters and shepherding its staff through the devastation of Hurricane Andrew in 1992. Among his mantras is the insistence on treating employees fairly, and downsizing advocate "Chainsaw" Al Dunlap is Gibbons' favorite target. All of this would make wonderful grist for an instructive autobiography. Instead, Gibbons prefers to use the sort of humor that is the hallmark of his column to get his point across. He strings together his 101 commonsense, down-to-earth maxims with hyperbole, potshots, flippancy, and meandering asides. --David Rouse