Cover image for Doing business in Asia : the complete guide
Doing business in Asia : the complete guide
Dunung, Sanjyot P.
Personal Author:
Second edition.
Publication Information:
San Francisco : Jossey-Bass, [1998]

Physical Description:
xxx, 571 pages : illustrations, maps ; 23 cm.
Electronic Access:
Table of contents
Format :


Call Number
Material Type
Home Location
Item Holds
HF1583 .D86 1998 Adult Non-Fiction Central Closed Stacks

On Order



The Acclaimed Handbook to Doing Business in 19 Asian Countries

Written by a seasoned expert on international business development, this marvelous guide distills a library's worth of essential knowledge into a single, practical volume. It allows readers to quickly acquaint themselves with nineteen foreign lands and learn the finer points of conducting business within each distinctive culture. Newly updated to address recent economic, political, and regulatory developments -- and including a new chapter on the spread and use of technology in the region -- this book covers the following topics regarding each country:

Geography Corporate Structures History Negotiation Political Structure Conducting Business in Social Settings Economy Dress Codes Social Customs Useful Phrases Work Schedules Major Holidays Making Contacts Helpful Phone Numbers Meeting People Useful Addresses

Author Notes

SANJYOT P. DUNUNG is president of New York-based D&S International LLC, a global business development firm that specializes in the provision of information regarding nations and cultures. Dunung was born in India, and educated at Northwestern University and the American Graduate School of International Management, Thunderbird. She works in the United States and abroad with Fortune 100 companies as well as with small and midsize international organizations.

Reviews 3

Booklist Review

With the new, so-called global economy, doing-business-in-type books have been doing big business. As with the bewildering array of travel guides to choose from, these business guides are usually similar to one another, yet each will often have some unique feature that makes it worthy of consideration. Sanjyot heads an international training firm, and her guide has several distinctions. A number of the 20 Asian countries she profiles have been overlooked in most other books like this. Included here are Sri Lanka, Myanmar, Nepal, Bangladesh, North Korea, and India. Each of the 20 entries gives a brief history and describes the country's geography, brief history, political structure, economy, corporate structure, work schedules (workday hours, holidays, etc.), and social customs (dining, drinking, visiting a home, gift giving, dress, etc.). Also provided are a few useful phrases, helpful telephone numbers and addresses (hospitals, chambers of commerce, diplomatic offices), and basic facts covering climate, electricity, currency, time zones, tipping, and transportation. In all, this is one of the better of the many books designed to help conduct business internationally. --David Rouse

Library Journal Review

Dunung, president of her own international development and training firm, offers yet another addition to the rapidly growing "Doing Business in..." genre that compares favorably with other works, namely, David L. James's Doing Business in Asia: A Guide to Success in the World's Most Dynamic Market (Betterway Bks., 1993). Dunung covers twice as many countries and gives more information. For each country there is a section on geography, history, political structure, economy, social customs, work schedules, making contacts, corporate structure, negotiating, conducting business in a social setting, useful phrases, major holidays, helpful telephone numbers and addresses, and a map. This guide explains such things as why bribery is accepted in the Philippines but not in Brunei and why one never offers a clock as a gift in China. The appendix gives brief passages on Asia's major religions, a facet of foreign cultures often overlooked by other works of this type. An affordable alternative for small businesses and libraries alike; recommended for all business collections.‘Lisa K. Miller, Paradise Valley Community Coll. Lib., Phoenix (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Choice Review

Born in India, educated in the US, and consultant to international companies, Dunung is well qualified to write this practical book on doing business in Asia (India, China, and all countries to the south and east). The work's 20 chapters (one for each country) average 30 pages, with up to 50 pages for Japan and China, and fewer than 20 pages for the small countries. Chapters offer an array of concise information about geography, history, economy, political structure, and negotiating and business practices including body language, humor, and social customs. The information emphasizes cultural considerations, especially sensitivities of each country with attention to work schedules, making contacts, meeting people, gift giving, visiting a home, dress codes, dining and drinking, and holidays. This book adds to the growing literature on this topic, e.g., Claudia Cragg's Hunting with the Tigers (CH, Jul'94) and Christopher Engholm's When Business East Meets Business West (CH, Apr'92). Introduction, appendix covering major religions, current bibliography of useful guidebooks. Recommended for collections serving upper-division undergraduates through professionals. J. W. Leonard; Miami University

Table of Contents

Part I Japan
South Korea
Part II China and Hong Kong
Part III Brunei Darussalam
Part IV India
Sri Lanka
Part V Vietnam
Myanmar (Burma)
Appendix A Technology in Asia
Appendix B Major Religions in Asia