Cover image for Destination Z : the history of the future
Destination Z : the history of the future
Baldock, Robert, 1955-
Personal Author:
Publication Information:
Chichester, England ; New York : John Wiley & Sons, [1999]

Physical Description:
xxxvi, 259 pages : illustrations ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HB3730 .B265 1999 Adult Non-Fiction Central Closed Stacks

On Order



Destination Z The History of the Future "Success in business todaydemands a deeper and more flexible mindset to try and understandthe changes taking place in global and local economies, often as aresult of technology. Rob Baldock's meteoric career as a consultantto many different companies has placed him in a unique position.His book gives valuable insights into the causes and effects ofchange and stimulates the reader to construct better plans toprosper in an uncertain but exciting world." Keith Oates, formerlyDeputy Chairman of Marks & Spencer "Baldock paints adeliberately uncomfortable picture of what could happen under eachof the scenarios. These visions do set the synapses sparking, andhe succeeds in making each environment seem very plausible. Butwhere he really scores through his musings about the future isbringing the present into sharper relief. So what's the best way toplan for these future scenarios? Destination Z is a book designedto make you think, not give you answers." Information Week, January1999 "The world of business is being transformed before our eyes asgiants fall and new ventures skyrocket, driven by explosivetechnological change, an integrated volatile global economy and newways of competing. Rob Baldock provides an illuminating andinsightful guide to this confusing landscape of the future ofbusiness." Peter Schwartz, Chairman, Global Business Network "RobBaldock paints a daunting picture for business in the future . butdon't despair, he does provide a robust recipe for making the mostof the challenges that lie ahead . recomended reading!" GeorgeTrumbull, Chief Executive Officer, AMP Ltd

Author Notes

Robert Baldock is a global managing partner with Andersen Consulting. In his 22 years as a consultant he has spent much of his time working with consumer-oriented companies, helping them leapfrog the competition by deploying new business practices and technology. He has had considerable experience of scenario planning and implementing transformational business strategies. Recently, he led an international team of Andersen Consulting partners in developing scenarios for the future of the Financial Services industry. This work has been shared with clients from around the world. For many of them, the scenarios have become embedded in their strategic planning processes. Intrigued by the power of this work he took it a step further, creating a set of scenarios for the year 2008 and developing their implications for the future of all consumer serving industries. It is this work which forms the foundation of this book. Married with two children, he is a fanatical supporter of Formula 1 motor racing. He was a founding member and is now Chairman of the British Motorsport Industry Association. As an Andersen partner, he was responsible for establishing Andersen Consulting's ongoing relationship with the Williams Formula 1 racing team, now entering its fifth year.

Table of Contents

The Walls Come Tumbling Down
Some Reasons for the Fall
Perdicting the Unpredictable
Sun Chasing
Keiretsu Rising
Acme & Co
Insights for All Industries