Cover image for Real world digital photography
Real world digital photography
McClelland, Deke, 1962-
Personal Author:
Publication Information:
Berkeley, Calif. : Peachpit, [1999]

Physical Description:
xix, 403 pages : illustrations (some color) ; 23 cm
General Note:
Includes index.
Added Author:
Format :


Call Number
Material Type
Home Location
Item Holds
TR267 .M38 1999 Adult Non-Fiction Central Closed Stacks

On Order



Once the domain of professional photographers and designers, digital photography is making inroads into businesses everywhere as prices drop and image quality rises. Whether you plan to use digital imagery for fine art, illustration, or documentation--in print or on the Web--Real World Digital Photographyis your industrial-strength reference guide to this exciting and evolving technology.Written by two nationally recognized experts in digital imaging, the book is chock-full of hands-on production techniques designed specifically for working professionals. It also includes advice on how to choose a camera that fits your needs and your budget, a full-color portfolio that beautifully illustrates the creative potential of digital photography, and the accumulated wisdom of artists and others who use the technology in their daily work.

Author Notes

Deke McClelland is the award-winning author of more than 50 books on graphics and electronic publishing. His work includes Real World Illustrator 8, Web Design Studio Secrets, Photoshop for Windows Bible, and Macworld Photoshop Bible. Deke is a contributing editor for Macworld and Publish magazines and hosts the cable TV show "Digital Gurus."
Katrin Eismann is a photoimager, artist, educator, and internationally respected lecturer on imaging and the impact of digital technologies on the professional photographer. Her work has appeared in numerous books and magazines, and her clients include small associations, organizations, conferences, and Fortune 500 companies. Katrin has coauthored two other books with Deke McClelland.

Table of Contents

Forewordp. xiii
Chapter 1 Why Use a Digital Camera?p. 1
Affordability and Image Qualityp. 2
Digital Quality On the Mendp. 2
Factoring In the Other Costsp. 5
Storage and Duplicationp. 7
Availability and Flexibilityp. 8
Surviving the Destructive Forces of Timep. 9
Speed and Conveniencep. 11
Color and Focus Modificationsp. 13
Other Considerationsp. 15
Chapter 2 Types of Digital Camerasp. 17
Entry-Level Digital Camerasp. 19
Who Is Using Entry-Level Digital Cameras?p. 20
Why Wouldn't You Buy Entry-Level?p. 21
Deluxe Point-and-Shoot Digital Camerasp. 22
Is a Deluxe Point-and-Shoot Right for You?p. 23
Why Not Use a Deluxe Point-and-Shoot Digital Camera?p. 27
Professional Lite Digital Camerasp. 28
Who Uses Professional Lite Digital Cameras?p. 29
Why Not Use Pro Lite Digital Cameras?p. 31
Professional Digital Camerasp. 32
Who Uses Professional Digital Cameras?p. 32
So, Why Isn't Everyone Using Professional Digital Cameras?p. 35
Gadgets, Just for Funp. 35
Who Uses Gadget Cameras?p. 35
Why Wouldn't You Want a Gadget Camera?p. 36
The First Step Is Half the Journeyp. 38
Chapter 3 How Digital Cameras Work (And Why You Should Care)p. 39
From Lens to Image Sensorp. 40
Diaphragm and Shutter (Or Lack Thereof)p. 42
Focal Lengthsp. 44
How the Image Sensor Worksp. 47
Pixels and Resolutionp. 49
Capturing Colorp. 52
CCD versus CMOSp. 55
Storing the Imagep. 56
Media Capacityp. 57
Types of Mediap. 57
Image Size and Compressionp. 61
Chapter 4 The Mechanics of Digital Imageryp. 65
Pixels and Bitsp. 66
The Math Behind the Pixelsp. 66
Recipes for Colorp. 68
Converting Between Color Modesp. 71
Pixel Count and Resolutionp. 73
Screen Resolutionp. 74
Images for the Webp. 77
Print Resolutionp. 79
Image File Formatsp. 82
Conserving Disk Space with JPEGp. 82
Preserving Image Quality with TIFFp. 85
Eight-Bit Images Choose GIFp. 87
Other File Formatsp. 89
Chapter 5 Bells and Whistles: The Digital Camera Interfacep. 93
Viewfinder and LCDp. 93
Rangefinder versus SLRp. 95
LCD Preview and Playbackp. 96
Media and Connectivityp. 98
Serial: As Slow As It Getsp. 98
USB: The Faster Connectionp. 99
Downloading Directly from the Mediap. 102
Alternative Connectionsp. 105
Batteriesp. 108
Kinds of Batteriesp. 108
Don't Be Too Frugalp. 110
The Traditional Stuff: Focus, Flash, and Morep. 111
Chapter 6 Shopping for a Digital Camerap. 117
What Will You Be Using the Camera For?p. 118
What Does the Camera Have to Do?p. 118
Minimum Image-Quality Standardsp. 119
Controlp. 120
Speed of operationp. 120
How Much Can You Afford?p. 120
What Features Do You Really Want?p. 122
Accessories: The Little Things in Lifep. 124
Time to Test Some Camerasp. 126
Lens Performancep. 126
Evaluating Digital Image Filesp. 131
Buying a Professional Digital Camerap. 132
Internet Resourcesp. 135
Chapter 7 The Digital Darkroomp. 137
The Computerp. 138
The Laptop Optionp. 142
Mac versus Windows: Which OS Is Better?p. 143
Windows 98 versus NTp. 144
Memoryp. 145
Virtual Memoryp. 147
Carving up RAM on the Macp. 148
Storagep. 150
The Hard Diskp. 150
Removable Mediap. 152
Monitor and Video Cardp. 157
CRT versus LCDp. 157
Variations on CRTp. 159
Video and VRAMp. 161
Gamma Adjustmentp. 161
Printersp. 165
Ink-Jet Printersp. 165
Dye-Sublimation Printersp. 167
Chapter 8 The Desktop Studiop. 171
Essential Studio Requirementsp. 171
The Setp. 172
Tripodp. 172
Backdrops and Sweepsp. 173
Not-so-Nondescript Backgroundsp. 174
Propsp. 176
Chewing Gum and Baling Wirep. 176
Lightp. 177
Matching the Camera to the Lightp. 178
Artificial Lightingp. 179
Continuous Lightp. 180
Flash Equipmentp. 181
How Much Lightp. 182
How Many Lightsp. 182
Critical Lighting Variablesp. 183
Modifying the Lightp. 184
Essential Accessoriesp. 186
Light Metersp. 186
Test Targetsp. 187
The Bottom Linep. 189
Your Camera Bagp. 190
What's in Your Bag?p. 191
Chapter 9 Essentials of Photographyp. 195
Seeing the Lightp. 196
Measuring the Lightp. 198
Metering Patternsp. 198
Working with the Light Meterp. 201
Overriding the Light Meterp. 201
Beating Backlightp. 203
The Digital Zone Systemp. 204
Exposure Partners--ISO, Aperture, and Shutter Speedp. 205
ISO Ratingsp. 205
Aperture and Shutter Speedp. 207
Creative Exposure Techniquesp. 207
Slow Shutter Speed Effectsp. 208
Slow Flash Synchp. 208
Aperture and Depth of Fieldp. 210
Lensesp. 213
Modifying the Lightp. 215
Natural Lightp. 215
Adding Light with Flashp. 215
Using Flash on a Sunny Dayp. 217
Off-Camera Flashp. 219
Chapter 10 Framing for Successp. 225
Get Close, Really Closep. 228
Look for Detailsp. 231
Rotate the Framep. 234
Violate Symmetryp. 238
Take the Shot Less Takenp. 240
Chapter 11 Immersive Imaging and QuickTime VRp. 243
Kinds of Immersive Imagesp. 244
Making Panoramic Moviesp. 245
Planning and Shooting the Panoramap. 245
Image Compositionp. 246
Avoiding Ghostsp. 248
The Camerap. 248
Setting up the Camera on a Tripodp. 249
Number of Imagesp. 251
Keeping Exposure and Depth of Field Consistentp. 253
Mental Focusp. 255
Stitching the Panosp. 255
Softwarep. 256
Download and Organizep. 257
Resize, Rotate, and Sharpenp. 259
Retouchp. 260
Stitchp. 262
Adding Interactivity and Hotspotsp. 265
The Technology Behind the Magicp. 265
Interactive Object Moviesp. 267
The Equipment You Needp. 269
Turntablesp. 269
Object Rigsp. 270
Lightingp. 270
Shooting the Moviep. 271
Putting the Movie Togetherp. 273
Softwarep. 273
Prepping the Filesp. 273
Stitchingp. 274
Animating the Objectsp. 276
Embedding Immersive Images in a Web pagep. 276
Additional Types of Immersive Imagesp. 277
Chapter 12 Correcting Your Photographsp. 281
Straightening and Croppingp. 283
Using the Measure Toolp. 285
Using the Crop Toolp. 286
Cropping One Image to Match Anotherp. 288
Brightness and Contrastp. 289
Reading a Histogramp. 290
Correcting the Levelsp. 292
Adjustment Layersp. 295
Curves and Beyondp. 296
Correcting Colorsp. 297
Variations: The Intuitive Approachp. 297
Adjusting Saturationp. 299
Balancing Colors with Levelsp. 301
Restoring Saturationp. 304
Changing a Specific Colorp. 305
Sharpening Focusp. 306
Using Unsharp Maskp. 309
Practical Applications of Unsharp Maskp. 312
Suppressing Noise and Artifactsp. 315
Averaging Pixelsp. 317
Median and Saturationp. 320
Chapter 13 Preparing Images for Print and the Webp. 323
Mixing Pigments on Paperp. 324
RGB to CMYp. 324
Key Color and Characterizationp. 326
Even Then, Some Colors Won't Printp. 329
Using a Personal Printerp. 329
Page Setupp. 330
Printing Qualityp. 333
Color Matchingp. 335
Preparing for Professional Outputp. 337
Converting an Image to CMYKp. 338
Defining CMYKp. 340
Creating Images for the Webp. 343
Putting the Squeeze on File Sizep. 344
Indexing Colors for GIFp. 350
Eliminating Unnecessary Datap. 351
Chapter 14 Archiving Digital Imagesp. 353
How Archiving Worksp. 354
Burning CD-ROMsp. 358
Making a Windows CDp. 360
Making a Macintosh CDp. 363
Compression Utilitiesp. 368
Stufflt and WinZip in Actionp. 368
One Compression Is Enoughp. 369
Cataloging Your Archivesp. 371
Thumbnail Previewsp. 371
Cataloging Utilitiesp. 375
Printing Contact Sheetsp. 379
Indexp. 383