Cover image for Deena Katz on practice management for financial advisers, planners, and wealth managers
Deena Katz on practice management for financial advisers, planners, and wealth managers
Katz, Deena B., 1950-
Personal Author:
Publication Information:
Princeton, NJ : Bloomberg Press, 1999.
Physical Description:
xv, 308 pages : illustrations ; 24 cm.
Format :


Call Number
Material Type
Home Location
Item Holds
HG4011 .K38 1999 Adult Non-Fiction Non-Fiction Area

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Financial planning has outgrown old institutional models to become a personalized, one-on-one practice. As the demand for their services grows, financial advisers now need smarter business strategies and better methods for staying ahead of the competition. The author shares her management expertise in this guide to strengthening a financial planning or advising practice.

Author Notes

Deena B. Katz, CFP, has published extensively for magazines such as Financial Planning and Dow Jones Investment Advisor and has offered financial advice on such television programs as Good Morning America and CBS This Morning. President and partner at Evensky, Brown and Katz, she is a sought-after speaker for national and international legal and financial organizations and was the authority selected by Consumer Reports to evaluate the work of other financial planners. Fortune magazine's "1999 Investor's Guide" issue named her and her husband-partner, Harold Evensky, innovative "gurus" and described them as the most respected members of their profession.

Table of Contents

Ross Levin, CFP
Forewordp. xiii
Introductionp. 1
Section 1 The Businessp. 18
Chapter 1 Determining Your Core Values, Mission, and Visionp. 21
Chapter 2 Designing the Businessp. 41
Chapter 3 Contingency and Successionp. 57
Section 2 The Peoplep. 68
Chapter 4 Adding a Partner for Fun and Profitp. 71
Chapter 5 People Make It Happenp. 89
Chapter 6 Staff Structure and Retreatsp. 111
Section 3 The Environmentp. 130
Chapter 7 Hardware Makes It Happen Quicklyp. 133
Chapter 8 Software Makes It Happen Profitablyp. 149
Chapter 9 Systems Make It Happen Efficientlyp. 169
Section 4 The Growingp. 194
Chapter 10 Killing the Sacred Cowsp. 197
Chapter 11 Positioning and Public Relationsp. 209
Chapter 12 Transitioning Your Practicep. 221
Section 5 The Clientp. 232
Chapter 13 Hiring, Firing, and Refusing Clientsp. 235
Chapter 14 Retaining Desirable Clientsp. 245
Chapter 15 Gotta-Have-It Resourcesp. 271
Indexp. 294