Cover image for Everything you need to know to start your own small business
Title:
Everything you need to know to start your own small business
Author:
Resnik, Paul.
Personal Author:
Publication Information:
New York : John Wiley, [1988]

©1988
Physical Description:
viii, 230 pages ; 23 cm.
General Note:
Originally published: The small business bible. New York : Wiley, c1988.
Language:
English
Added Uniform Title:
Small business bible.
ISBN:
9780471321170
Format :
Book

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Library
Call Number
Material Type
Home Location
Status
Central Library HD62.7 .R47 1988C Adult Non-Fiction Popular Materials-Small Business
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Summary

Summary

A crash course in managing a small business

Everything You Need to Know to Manage a Small Business

The success of a small business doesn't depend on nice window displays or a big mailing list--it depends on good sound management. This book gives small business owners specific, concrete steps to successfully manage their businesses. It zeros in on the handful of critical factors that really shape and determine your business's destiny--unlike other books that lump together every kind of business task, from buying office stationery to developing international sales.

You'll discover how to:
* Assess the strengths and weaknesses of your business
* Develop an appropriate business plan to guide the operation into the future
* Manage a staff
* Establish effective accounting and internal control systems
* Avoid the common traps and pitfalls of rapid expansion


Any business, large or small, faces a whole set of management challenges. This book offers a complete review of the management challenges faced by today's small businesses. Specific, direct, and full of examples, it will be a vital resource for small business owners intent on success.

Wiley Business Basics Inexpensive resources for today's savvy entrepreneurs!


Author Notes

Paul Resnik is an attorney, entrepreneur, and consultant to small businesses. A graduate of Harvard Law School, he is a successful restaurateur and the founder of New York City's first wine bar.


Table of Contents

Making and Breaking the Small Business
No Room for Illusions: Small Business Realities and Self-Deception
Sutton's Law: Simple Is Effective
Connecting Products and Customers
Marketing the Products
Building and Managing the Staff
Managing the Accounting and Financial Controls
Managing Cash Availability
The Pitfalls of Expansion: Managing Growth
Understanding the Business Inside Out
Planning for Action and Results
Epilogue
Suggestions for Further Reading
Index

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