Cover image for Graphic design in the mechanical age : selections from the Merrill C. Berman collection
Graphic design in the mechanical age : selections from the Merrill C. Berman collection
Rothschild, Deborah Menaker.
Publication Information:
New Haven, Conn. : Yale University Press in conjunction with Williams College Museum of Art [and] Cooper-Hewitt National Design Museum, Smithsonian Institution, [1998]

Physical Description:
xi, 206 pages : color illustrations ; 29 cm
General Note:
"Art and design from the Merrill C. Berman collection" -- Half t.p.

Catalog of an exhibition to be held at the Williams College Museum of Art, Williamstown, Massachusetts and the Cooper-Hewitt National Design Museum, New York, N.Y.
Dada networking: how to foment a revolution in graphic design / Design and production in the mechanical age / Plates: design and the avant-garde -- Selling an idea: modernism and consumer culture / Plates: design and commerce, social change, politics.

Format :


Call Number
Material Type
Home Location
Item Holds
NC997.A4 W487 1998 Adult Non-Fiction Central Closed Stacks-Oversize

On Order


Author Notes

Ellen Lupton is Adjunct Curator at the Cooper-Hewitt National Design Museum and Co-Chair of the Design Department of the Maryland Institute College of Art.

Reviews 1

Choice Review

Berman is an astute collector of modernist graphic design, who has purchased many choice examples starting in the mid-1970s when these works were obscure and inexpensive. A "who's who" of prestigious designers are represented in his collection, including Jan Tschichold, Piet Zwart, El Lissitzky, John Heartfield, and Lester Beall. Graphic Design in the Mechanical Age is an exhibition and book that gathers together a selection of these modernist works under the umbrella theme of mechanization and its role in influencing graphic designers from the 1920s onward. The curators of the exhibition, Rothschild, Lupton, and Goldstein, have contributed beautifully written essays for the book, explaining the trends, movements, and collaborations that revolutionized graphic design. Not only are the authors enthusiastic about their subject, they express themselves in a style that is clearly understandable to readers unfamiliar with design theory. Many excellent examples of posters, packaging, and book design have been culled from the Berman collection to underscore the themes presented in the essays. A superb addition to any design history collection. Undergraduates through faculty. J. Mendenhall; California Polytechnic State University, San Luis Obispo