Cover image for 1001 advertising tips
Title:
1001 advertising tips
Author:
Dupont, Luc, 1964-
Personal Author:
Publication Information:
Ste.-Foy, Quebec : White Rock Pub., 1999.

©1990
Physical Description:
290 pages : illustrations (some color) ; 24 cm
Language:
English
ISBN:
9780969983408
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5825 .D783 1990 Adult Non-Fiction Non-Fiction Area
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Table of Contents

Forewordp. 11
Chapter 1 Fifty Ways to Position your Productp. 13
Chapter 2 What Kinds of Illustration Are the Most Successfulp. 51
Chapter 3 What Types of Headline Get the Best Resultsp. 91
Chapter 4 How to Write Copy that Sellsp. 111
Chapter 5 What Kinds of Typeface Are the Most Effectivep. 161
Chapter 6 What Kinds of Layout Work Bestp. 169
Chapter 7 The Hidden Meaning of Colorsp. 189
Chapter 8 Comparative Advertising: When to Use it, When to Avoid itp. 213
Chapter 9 The Six Effects of Repetitionp. 223
Chapter 10 Advertising: Art or Science?p. 237
Chapter Referencesp. 241
Bibliographyp. 271
Indexp. 275

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