Cover image for The practical guide to sales & marketing management
Title:
The practical guide to sales & marketing management
Author:
Garofalo, Gene.
Personal Author:
Publication Information:
Paramus, N.J. : Prentice Hall, [1998]

©1998
Physical Description:
xxiv, 390 pages ; 24 cm
General Note:
Includes index.
Language:
English
ISBN:
9780137758678
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5438.4 .G368 1998 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.


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