Cover image for Restaurant franchising
Title:
Restaurant franchising
Author:
Khan, Mahmood A.
Personal Author:
Edition:
Second edition.
Publication Information:
New York : John Wiley, 1999.
Physical Description:
xi, 399 pages : illustrations ; 25 cm
Language:
English
ISBN:
9780471291947
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library TX911.3.M27 K48 1999 Adult Non-Fiction Central Closed Stacks
Searching...
Central Library TX911.3.M27 K48 1999 Adult Non-Fiction Central Closed Stacks
Searching...

On Order

Summary

Summary

Everything you need to know to make it in restaurant franchising.

Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, Restaurant Franchising, Second Edition, explains how to do it right, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. It also includes essential information on:
* Franchising pros and cons.
* Developing a winning concept.
* Selecting the franchise that fits your style and goals.
* Finding financial backing.
* Understanding franchise agreements.
* State franchise rules and regulations.
* Selecting reliable franchisees
* Developing healthy franchiser/franchisee relationships.
* International franchising.
* Unconventional franchises.

Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.


Author Notes

MAHMOOD A. KHAN is the Director of the Department of Hospitality and Tourism Management at the Northern Virginia Center, Virginia Polytechnic Institute and State University.


Table of Contents

Introduction to Franchising
Restaurant Franchising in the U.S. Economy
Pros and Cons of Franchising
Franchising Agreements and Legal Documents
Franchisee/Franchisor/Franchise Selection
Franchise Application and Franchise Package
Standard Franchisor Services
Financial Aspects of Franchising
Franchisor-Franchisee Relationships
International Franchising
Franchise Concept Development
Nontraditional Franchises
Index

Google Preview