Cover image for Generation X : the young adult market
Generation X : the young adult market
Mitchell, Susan, 1958-
Personal Author:
Second edition.
Publication Information:
Ithaca, N.Y. : New Strategist Publications, [1999]

Physical Description:
xv, 358 pages : illustrations ; 26 cm.
General Note:
Chiefly statistical tables.
Format :


Call Number
Material Type
Home Location
Item Holds
HC110.C6 M544 1999 Adult Non-Fiction Central Closed Stacks-Non circulating

On Order

Reviews 2

Library Journal Review

Market research is not an easy task in the Internet age‘or so say these three books on demographic trends, which are designed to remedy the situation by bringing some order to the chaos of government web sites and enormous spreadsheets accessible only to number crunchers. In identical format, arranged alphabetically, they provide data on education, health, income, labor force, living arrangements, population, spending, and wealth for the general population, for women, and for young adults. Quick and easy access is the goal, with user-friendly tables presenting data collected mostly by the federal government, in particular the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, and the National Center for Health Statistics. Some historical data are available, and some percentages and percentage-change data are included. Summaries accompanying the tables deal with trends, lifestyles, and attitudes of interest to market researchers. Table sources are provided, and a glossary explains key terms. On the negative side, there are no graphs, illustrations, appendixes, or bibliographies. Interpretation of the data is clear but minimal, averaging about a half page per table. There are no forecasts and little variety in data treatment or format. Tables do not target specific areas, even states or regions, or provide in-depth statistical analysis. Finally, the data are all available elsewhere, mostly for free on the Internet, although the summaries are not. To sum up, these books offer easy access to demographic data for the United States as a whole. As such, they are too broad for research collections but might be useful for students writing reports or business patrons wanting a synthesis of recent demographic, social, and market trends. For public and academic libraries where demand justifies the cost.‘Sylvia Andrews, Indiana State Lib., Indianapolis (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Choice Review

Mitchell, assistant contributing editor to American Demographics (1979- ) and author of Official Guide to the Generations (CH, Dec'95) and Official Guide to American Attitudes (CH, Oct'96), focuses on the generation born from 1965 through 1976. He has gathered an impressive array of attitudinal and demographic data that students will find useful. The bulk of the demographic data comes from a variety of federal sources, whereas the attitudinal data is derived from the 1994 General Social Survey (GSS) conducted by the National Opinion Research Center (NORC) at the University of Chicago. Each of nine chapters begins with a summary of key points from the data that follow. Chapters cover attitudes, education, health, income, labor force, living arrangements, population, spending, and wealth. Data is presented in tabular format with accompanying narratives, and when possible forecasts are furnished. Citations are supplied for all tables. A well-constructed glossary and index are provided. Recommended for all libraries. R. Paustenbaugh; Oklahoma State University