Cover image for Tibor Kalman, perverse optimist
Tibor Kalman, perverse optimist
Kalman, Tibor.
Personal Author:
First edition.
Publication Information:
New York, NY : Princeton Architectural Press, [1998]

Physical Description:
420 pages : illustrations (some color) ; 25 cm
Personal Subject:
Format :


Call Number
Material Type
Home Location
Central Library NC999.4.K35 .A4 1998 Adult Non-Fiction Non-Fiction Area

On Order



The art direction of the late Tibor Kalman has never failed to question, challenge, and provoke its audience. Creator of the successful advertising and graphic design company M&Co., creative director of Interview, and founding editor of the controversial though acclaimed Benetton magazine Colors, Kalman is known for applying commercial techniques to issues that matter. With essays by Steve Heller, Kurt Andersen, and Rick Poynor, Tibor has set new standards for the presentation and analysis of a contemporary designer's work. An essential book for professionals and students in design, media, and advertising, and all those interested in the controversial possibilities of graphics in the 20th century.

Reviews 1

Library Journal Review

From his introductory notes explaining the book's subtitle, Kalman demonstrates a clear contrariness to the common understanding of the role of graphic design. From window dresser and shopping bag designer of the nascent Barnes & Noble in the 1970s to founder and leader of the award-winning M & Co. design firm in the 1980s to his revolutionary anti-selling aesthetic as founding editor-in-chief at Benetton's Colors magazine, Kalman has sought out roles unfamiliar to him and done them in his own way. This hasn't stopped him from developing one of the best-known and most influential bodies of work in the field. If all this monograph did were to convey this complex personality‘as it does in the more than a dozen essays by and interviews with former clients and co-workers‘it would be a grand success. But, more than that, it surveys important work from his entire career in more than 600 illustrations, all thoughtfully captioned. Essential for all academic libraries, this addictively browseable tribute is also recommended for larger public libraries.‘Eric Bryant, "Library Journal" (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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