Cover image for Cover letters
Cover letters
Besson, Taunee.
Personal Author:
Third edition.
Publication Information:
New York : Wiley, [1999]

Physical Description:
xv, 284 pages : illustrations ; 24 cm.
General Note:
Includes index.
Added Uniform Title:
Wall Street journal.
Format :


Call Number
Material Type
Home Location
Item Holds
HF5383 .B434 1999 Adult Non-Fiction Open Shelf
HF5383 .B434 1999 Adult Non-Fiction Jobs

On Order



Expert guidance on creating powerful, persuasive cover letters! The majority of hiring managers will tell you that a well-crafted, polished cover letter is still the key to making a good first impression and winning an interview. This invaluable resource, fully revised and updated, offers sound advice on writing a memorable letter that stands out from the crowd. Written by an award-winning columnist for the National Business Employment Weekly, today's leading career resource, this guide is packed with the practical tips and techniques you need to develop an effective letter that will grab a potential employer's attention. Helpful examples from real job seekers will show you what letters work and why for specific audiences--from employers to recruiters. This new edition also features largely expanded information on conducting a job search via the Internet. This essential reference will show you how to:
* Compose the basic elements of a successful letter
* Write targeted letters for specific situations, from mounting a direct-mail campaign to networking with contacts to uncover positions in the hidden job market
* Browse online for career opportunities, including Internet do's and don'ts
* Read between the lines of a want ad and discover what employers really want
* Pursue a position in your current company without losing seniority and benefits
* Compose follow-up letters, such as thank-you notes, and use them to your advantage
Other National Business Employment Weekly Premier Guides currently available: National Business Employment Weekly Interviewing National Business Employment Weekly Resumes

Author Notes

TAUNEE S. BESSON is a National Business Employment Weekly columnist and head of her own successful job search and career counseling firm in Dallas.

Table of Contents

Introductionp. 1
Cover Letters Deserve Respectp. 2
The Mission of This Bookp. 3
Nuts and Boltsp. 3
A Note from the Authorp. 4
1 A Cover-Letter Quizp. 7
Quizp. 8
2 Cover-Letter Basicsp. 21
Formatsp. 22
Headingp. 23
Inside Addressp. 23
Greetingp. 26
First Paragraphp. 27
Second Paragraphp. 28
Third Paragraphp. 32
Closingp. 33
Enclosures and Copiesp. 33
Cover Letters Dos and Don'tsp. 33
Other Important Toolsp. 41
3 Determining Your Qualificationsp. 43
Accomplishments Historyp. 44
Homecoming Chairp. 47
Taking a Skills Inventoryp. 48
Referencesp. 61
The Catastrophic Expectationp. 62
A Good Letter of Recommendationp. 64
4 Cover Letters for Direct-Mail Campaignsp. 67
Choosing Your Recipientsp. 67
Researching Potential Employersp. 69
Writing the Direct-Mail Cover Letterp. 73
Other Cover Letters from Real Peoplep. 75
Two Different Cover Letters, One Candidatep. 81
Human Resources Cover Letterp. 84
More Direct-Mail Cover Lettersp. 86
5 Cover Letters for Help-Wanted Ads and Job Hot Linesp. 93
Interpreting an Adp. 94
Tailoring Your Cover Letterp. 96
Interpreting a Tougher Adp. 102
Ads Requesting Call-In Responsesp. 106
Job Hot Linesp. 107
Cover-Letter Examples from Real Peoplep. 108
Other Good Cover Letters Responding to Adsp. 118
6 Cover Letters for Search Firms, Temporary Agencies and College Career Centersp. 125
Executive Search Firms That Work on Retainerp. 126
Three Cover-Letter Attention Gettersp. 128
Cover-Letter Components for Retained Search Firmsp. 128
Example Cover Letters to Retained Search Firmsp. 129
Search Firms That Work on Contingencyp. 133
Components of Cover Letters to Contingency Search Firmsp. 133
Tips on Cover Letters for Contingency Recruitersp. 134
Deciding Which Executive Search Firms to Contactp. 135
Before-and-After Cover Letters for a Contingency Search Firmp. 136
Cover Letters for Temporary Agenciesp. 140
Cover Letters for College Placement Centersp. 145
Cover-Letter Examples from Graduating Studentsp. 147
7 Cover Letters for Networking Contactsp. 153
Why Network?p. 154
How to Use Contactsp. 154
Cover-Letter Information from Networking Appointmentsp. 155
Information Interview Evaluation Formp. 159
Thank-You Note/Cover-Letter Examplep. 160
Cover Letter for a Direct Referralp. 162
Networking Cover Letters from Real Peoplep. 164
Other Good Networking Cover Lettersp. 170
8 Using the Internet in Your Job Searchp. 179
The True State of the Netp. 180
Some Intriguing Statisticsp. 180
User Perspectivesp. 181
Using the Internet for Employment Purposesp. 182
How to Hook Upp. 186
The Difference between the Internet and the World Wide Webp. 187
Netiquettep. 187
The Best Resources on the Internet for Job Seekersp. 188
Finding a Job on the Internet: A Short Illustrationp. 194
Future Trendsp. 195
The Last Wordp. 196
Bibliographyp. 201
9 Cover Letters for Internal Corporate Usep. 203
Reasons for Conducting an Internal Job Searchp. 204
How to Learn about Internal Job Openingsp. 205
Networking to Uncover Openingsp. 205
Example Cover Letters Derived from Networkingp. 208
Using Job Listings to Find Openingsp. 211
Published Job Listingsp. 211
Electronic Bulletin Board Job Postingsp. 214
A Final Note on Cover Lettersp. 217
10 Market and Broadcast Lettersp. 219
Market Lettersp. 219
Broadcast Lettersp. 224
Advantages of Broadcast Letters versus Cover Letters and Resumesp. 224
Disadvantages of Broadcast Lettersp. 225
Broadcast Letter Target Groupsp. 225
Selecting the Individuals to Receive Your Broadcast Letterp. 226
Creating a Databasep. 226
The Mail-Merging Processp. 227
Broadcast Letter Componentsp. 228
Broadcast Letters from Real Peoplep. 235
11 Thank-You Notes and Other Job-Search Correspondencep. 245
Three Types of Networking Thank-You Notesp. 246
Other Uses for Networking Thank-You Notesp. 256
To Type or Write by Handp. 256
Thank-You Notes for Employment Interviewsp. 256
The Acceptance Letterp. 267
The Landing Letterp. 270
Other Follow-Up Lettersp. 272
Appendix Guide to Researching the Job Marketp. 277
Indexp. 281