Cover image for Fundamentals of selling : customers for life
Title:
Fundamentals of selling : customers for life
Author:
Futrell, Charles.
Personal Author:
Edition:
Sixth edition, International edition.
Publication Information:
Boston : Irwin/McGraw-Hill, [1999]

©1999
Physical Description:
xxiii, 584 pages : illustrations (some color) ; 26 cm + 1 computer laser optical disc (4 3/4 in.).
General Note:
Includes indexes.
Language:
English
Subject Term:
ISBN:
9780256259810

9780072289961

9780072909913
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5438.25 .F87 1999 Book and Software Set Non-Fiction Area
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Summary

Summary

In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.


Reviews 1

Publisher's Weekly Review

This urban dystopia is set in a futuristic South Africa where having one's cell phone disconnected is tantamount to exile and holding a corporate job is the only way to avoid becoming a "Rural" or worse. Bio-engineered dogs and remote-controlled electrocution help the government maintain control. Beukes writes from the perspectives of four main characters; one of which, Toby, is a reality-show blogger whose coat is both camera and screen, while another, Kendra, is an artist who has rediscovered the film camera. While Kendra has herself injected with new nanotechnology in exchange for becoming a corporate brand sponsor, her friends are hacking computerized billboards and scamming online game companies. But Beukes' novel is more than "standard anti-corp" protesting youth, it's reminiscent of Gibson, Stephenson or Doctorow-at times, predictably so. Nevertheless it's a good ride, even with some awkward futuristic slang and a few too many cliffhanger chapters. (Oct.) Copyright 2009 Reed Business Information.


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