Cover image for Entrepreneur magazine : starting a home-based business.
Entrepreneur magazine : starting a home-based business.
Second edition.
Publication Information:
New York : John Wiley, [1999]

Physical Description:
viii, 289 pages : forms ; 24 cm.
Added Uniform Title:
Entrepreneur (Santa Monica, Calif.)
Format :


Call Number
Material Type
Home Location
Item Holds
HD62.38 .E573 1999 Adult Non-Fiction Open Shelf

On Order



From the experts at Entrepreneur Magazine--Everything you need to know to start and grow a successful home-based business.

Extra money, a better lifestyle, the satisfaction of building a business you believe will really take off--whatever your motive, the success of your home-based business depends on making the right decisions from the very start. And this comprehensive guide will help you do just that. It's packed with expert advice from some of the most experienced and knowledgeable people around--the staff of business consultants at Entrepreneur Magazine. You'll learn:

What businesses are best conducted from home. How to research your potential markets, analyze the strengths and weaknesses of your competition, and set your prices accordingly. How to organize your finances correctly right from the start--and avoid disaster later. How to establish effective advertising and promotional strategies without spending a lot of money. How to handle the legal aspects of a home-based business--forms of operation, licenses, zoning ordinances and restrictions, and taxes. How to control crucial, but often overlooked, issues like time management, business image, and working in isolation. How to turn a room into an office and buy equipment, supplies, and fixtures to create an efficient, comfortable working environment.

Also available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor, Second Edition, Starting an Import/Export Business, Small Business Legal Guide.

Author Notes

ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 531,000. The Entrepreneur Magazine Group also publishes Business Start-Ups and Entrepreneur Mexico, as well as software that deals with business start-up management.

Table of Contents

The Growth of Home-Based Businessesp. 1
Advantages of Home-Based Businessesp. 2
Getting Down to Businessp. 3
Are You Ready?p. 4
Product-Oriented vs. Service-Based Businessesp. 7
The Pros and Cons of Starting a Home-Based Businessp. 7
Chapter 1 Homeward Bound: Overcoming Special Challengesp. 11
There's No Place Like Homep. 12
The Home-Based Entrepreneurp. 12
Is the Home-Based Option for You?p. 13
Start-Up Costs and Equipmentp. 19
Time Managementp. 23
Conquering Procrastinationp. 31
Balancing Home and Businessp. 34
Dealing with Childrenp. 39
Working with Your Spousep. 41
Coping with Isolationp. 42
Chapter 2 Home-Based Business Opportunitiesp. 47
The Part-Time Pathp. 48
Full-Time Opportunitiesp. 50
Choosing an Industryp. 52
Selecting a Businessp. 53
Finding a Productp. 56
Evaluating Business Opportunitiesp. 59
Low-Investment Business Opportunitiesp. 69
What to Ask before Buying a Franchise or Licensed Business Opportunityp. 70
The 30 Best Home-Based Businessesp. 72
Chapter 3 Planning for Successp. 83
Preparing a Business Planp. 83
Conducting Market Researchp. 85
What to Researchp. 87
Market Research Sourcesp. 95
Do You Need a Consultant?p. 100
Chapter 4 Start-Up Financingp. 103
Tap Yourself Firstp. 104
Borrow from Family and Friendsp. 104
Borrowing from Banksp. 105
Finance Companiesp. 107
Getting a Loan from the SBAp. 107
Using Suppliers as Loan Sourcesp. 109
Angel Investorsp. 109
Using Your Credit Cardsp. 110
Chapter 5 Legal Issuesp. 111
Choosing a Legal Form of Operationp. 111
Your Business as Part of the Neighborhood: Zoning Lawsp. 122
Legislation Affecting All Businessesp. 126
The Insurance Gamep. 126
Knowing Your Rightsp. 129
Chapter 6 Setting Up Your Home Officep. 135
Furnishing Your Home Officep. 136
Equipping Your Home Officep. 139
Telecommunicationsp. 148
Buying or Leasing a Company Vehiclep. 155
Home Office Suppliesp. 157
Layoutp. 157
Purchasing Equipment and Suppliesp. 158
Depreciationp. 160
Sources of Supplyp. 164
Home Office Tax Deductionp. 166
Managing Inventoryp. 166
Chapter 7 Marketing, Advertising, and Sellingp. 171
Developing a Marketing Planp. 172
Low-Cost Marketing Strategiesp. 173
Advertising That Worksp. 174
Creating Your Adp. 183
Promoting Your Home-Based Businessp. 184
Creating a Professional Imagep. 185
Chapter 8 The Price Is Rightp. 187
Your Time Is Moneyp. 188
Basic Pricing Guidelinesp. 190
Pricing Methodsp. 193
Pricing a Product vs. Pricing a Servicep. 195
Estimating a Jobp. 202
Pricing Goalsp. 202
Reductions and Premiumsp. 203
Chapter 9 Financial Managementp. 205
Working Capitalp. 206
Analysis Methodsp. 208
Financial Statementsp. 214
Working with Your Bankp. 224
Extending Creditp. 226
Keeping Your Money in Your Handsp. 228
Getting Help from an Accountantp. 228
Chapter 10 Record Keeping and Taxesp. 231
Record Keepimgp. 232
Records You Should Retainp. 232
Choosing an Accountantp. 235
Taxes and the Home-Based Businessp. 238
Your Responsibility to Collect Taxesp. 241
The Sellers Permitp. 242
Surviving a Tax Auditp. 243
Tax Planningp. 243
Chapter 11 The Personnel Questionp. 247
Recruitingp. 249
Screening and Interviewing Applicantsp. 249
Keeping Your Workplace Legalp. 250
The Hidden Costs of Employingp. 251
Control and Communicationp. 251
Terminating an Employeep. 252
Hiring Other Home-Based Entrepreneursp. 253
Appendix A Information Resourcesp. 255
Appendix B Booksp. 257
Appendix C Magazines, Newsletters, and Other Mediap. 261
Appendix D Online Servicesp. 263
Appendix E Government Agenciesp. 265
Appendix F Credit Agenciesp. 267
Glossaryp. 269
Indexp. 275