Cover image for The Entrepreneur magazine small business advisor
Title:
The Entrepreneur magazine small business advisor
Author:
Entrepreneur Media, Inc.
Edition:
Second edition.
Publication Information:
New York : John Wiley, [1999]

©1999
Physical Description:
xviii, 648 pages : illustrations ; 26 cm.
Language:
English
Added Corporate Author:
Added Uniform Title:
Entrepreneur (Santa Monica, Calif.)
ISBN:
9780471332220
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Audubon Library HD62.7 .E568 1999 Adult Non-Fiction Open Shelf
Searching...

On Order

Summary

Summary

It's like having a team of top business consultants on call 24 hours a day . . . but a whole lot cheaper.

Each month for over 20 years, hundreds of thousands of enterprising individuals have turned to Entrepreneur Magazine for news on the latest business trends and expert tips on how to maximize the success of their ventures. Now from the experts at Entrepreneur, here is the ultimate guide to starting, managing, and growing a small business.

Written to meet all the information needs of entrepreneurs, small business owners, and those thinking about going into business for themselves, this practical, user-friendly guide tells you everything you need to know about setting goals and objectives, assessing risk, finding the right location, financing, marketing, pricing, taxation, insurance, record keeping, personnel management, purchasing, inventory, time and stress management, legal matters, advertising, sales, obtaining expansion capital, and many other topics of vital importance to smart, enterprising businesspeople like you.

Proven strategies, techniques, and expert tips on every aspect of starting, managing, and growing a small business.
* Defines all important terms and clearly explains difficult concepts in plain English.
* Packed with useful worksheets, checklists, sample forms, and other valuable business tools that you can put to work for you, today.
* Chapters include listings of trade associations, periodicals, on-line services, software, government agencies, and other valuable sources of business assistance and information.

ENTREPRENEUR is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 531,000. The Entrepreneur Magazine Group also publishes Business Start-Ups and Entrepreneur Mexico, and software that deals with business start-up management.

Also available from the Entrepreneur Magazine library:
* Starting a Home-Based Business, Second Edition.
* Starting an Import/Export Business.
* Small Business Legal Guide.
* Making Money with Your Personal Computer.


Author Notes

ENTREPRENEUR is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 531,000. The Entrepreneur Magazine Group also publishes Business Start-Ups and Entrepreneur Mexico, and software that deals with business start-up management.


Table of Contents

Part I Starting Your Business
Chapter 1 Personal Evaluationp. 5
Personal Planningp. 5
The Importance of Planningp. 11
Resourcesp. 16
Chapter 2 Ideas and Trendsp. 17
Finding New Business Ideasp. 18
Evaluating Your Ideap. 27
Market Testingp. 31
Resourcesp. 37
Chapter 3 Market Researchp. 40
Gathering Informationp. 41
Customer Researchp. 47
Researching the Competitionp. 49
Researching the Industryp. 52
Information Networksp. 57
Resourcesp. 59
Chapter 4 Legal Formsp. 61
Sole Proprietorshipp. 61
Partnershipp. 63
Corporationsp. 67
Forming a Corporationp. 69
Limited Liability Companyp. 73
Fictitious Namep. 74
Resourcesp. 74
Chapter 5 Licensingp. 76
Business Licensingp. 76
Business Permitsp. 78
Zoning Ordinancesp. 80
Other Regulationsp. 81
Resourcesp. 82
Chapter 6 Locationp. 83
Targeting the Right Communityp. 83
Site Locationp. 89
Site Selection Factorsp. 89
Facility Choicesp. 91
Leasing Considerationsp. 94
Physical Plant Requirementsp. 94
Purchasingp. 99
Resourcesp. 102
Chapter 7 Leasingp. 103
Leasing Considerationsp. 104
Real Estate Leasesp. 105
Equipment Leasesp. 109
To Lease or Buy?p. 110
Negotiating a Leasep. 113
Resourcesp. 117
Chapter 8 Developing a Business Planp. 118
Title Page and Contentsp. 118
Executive Summaryp. 119
The Business Descriptionp. 120
Market Strategiesp. 121
Competitive Analysisp. 128
Design and Development Plansp. 130
Operations and Managementp. 133
Financial Componentsp. 140
Resourcesp. 147
Chapter 9 Sample Business Planp. 148
Executive Summaryp. 148
The Business Descriptionp. 149
Market Strategiesp. 150
Competitive Analysisp. 159
Design and Development Plansp. 161
Operations and Managementp. 165
Financial Componentsp. 172
Chapter 10 Buying a Businessp. 175
How to Investigate before Buyingp. 176
The Right Pricep. 190
Negotiationp. 193
Business Brokersp. 199
Methods of Buyingp. 201
Resourcesp. 207
Chapter 11 Franchise Opportunitiesp. 208
Pros and Consp. 210
Franchising Lawsp. 214
Selecting a Franchisep. 216
The Uniform Franchise Offering Circular (UFOC)p. 219
The Franchise Agreementp. 223
Interviews: Franchisors and Franchisesp. 228
Financial Requirementsp. 232
Resourcesp. 235
Chapter 12 Business Opportunitiesp. 236
The Advantages of a Business Opportunity Venturep. 239
The Disadvantages of Business Opportunitiesp. 241
Choosing the Business Opportunityp. 242
Performing the Analysisp. 245
Business Opportunities and the FTC Rulep. 249
Finances: Yours and Theirsp. 250
Resourcesp. 251
Chapter 13 Start-Up Financingp. 253
Evaluating Your Financial Situationp. 253
Sources of Moneyp. 258
Resourcesp. 272
Chapter 14 Small Business Administration Loansp. 274
Types of SBA Loansp. 274
Specific Loan Programs Offeredp. 275
Types of Lendersp. 277
SBA Loan Restrictionsp. 278
SBA Loan Structurep. 279
Investment Statementp. 287
Resourcesp. 289
Part II Managing Your Own Business
Chapter 15 Insurancep. 293
Risk Managementp. 294
Life Insurancep. 295
Health Insurancep. 299
Liabilityp. 301
Property Insurancep. 304
Special Coveragep. 305
Buying Insurancep. 310
Resourcesp. 316
Chapter 16 Financial Controlp. 318
The Financial Statementsp. 319
Comparative Financial Ratio Analysisp. 331
Resourcesp. 337
Chapter 17 Record Keepingp. 338
Accounting Methodsp. 338
Record Keepingp. 340
Other Records You Should Retainp. 350
Professional Financial Advisorsp. 356
Resourcesp. 361
Chapter 18 Pricingp. 362
Pricing Guidelinesp. 362
Price, Quantity, and the Theory of Demandp. 364
Pricing Methodsp. 365
Pricing a Productp. 367
Pricing a Servicep. 371
Resourcesp. 374
Chapter 19 Taxesp. 375
Taxation Basicsp. 375
Taxes and Your Business Formp. 380
Standard Business Deductionsp. 385
Record Keeping for Tax Purposesp. 387
Depreciationp. 389
Pension and Retirement Plansp. 392
Tax Planningp. 400
Resourcesp. 407
Chapter 20 Credit Managementp. 409
The Advantages of Extending Creditp. 409
The Disadvantages of Extending Creditp. 410
Extending Creditp. 411
Retail Creditp. 413
Trade Credit: Tips and Trapsp. 420
Collections: The Other Side of the Credit Coinp. 424
The Collection Processp. 427
Resourcesp. 432
Chapter 21 Bootstrap Financingp. 433
Trade Credit--Uses and Costsp. 434
Factoringp. 435
Customersp. 435
Real Estatep. 436
Equipment Suppliersp. 436
Leasingp. 437
Managing Cash Flowp. 438
Resourcesp. 440
Chapter 22 Legal Mattersp. 441
Raising Moneyp. 441
Marketing Lawsp. 443
Contractsp. 446
Purchasing a Business or Franchisep. 449
New Ways of Doing Businessp. 450
The North American Free Trade Agreement and Exportingp. 452
Key Employee Promisesp. 453
Theft of Informationp. 455
Lawsuitsp. 457
Steps in Filing a Small Claims Actionp. 459
The Corporate Veilp. 459
Resourcesp. 461
Part III Growing Your Business
Chapter 23 Marketing Planp. 465
The Conceptp. 466
Executive Summaryp. 466
Product Descriptionp. 468
Market Analysisp. 469
The Competitive Analysisp. 476
Product Developmentp. 479
Operationsp. 483
Objectives and Goalsp. 488
Marketing Tacticsp. 490
Financial Projectionsp. 497
Summaryp. 501
Resourcesp. 501
Chapter 24 Salesp. 504
Planning for Salesp. 504
Making the Salep. 514
Resourcesp. 524
Chapter 25 Advertisingp. 525
Defining Your Marketp. 526
Creating the Ad Budgetp. 527
Media Planningp. 529
The Creative Campaignp. 546
Measuring Advertising Effectivenessp. 552
Advertising Professionalsp. 553
Summaryp. 554
Resourcesp. 555
Chapter 26 Internet Marketingp. 556
Do You Need a Web Site?p. 556
Getting Onlinep. 557
Setting Up a Web Sitep. 558
Setting Up the Sitep. 562
Attracting Visitors to Your Sitep. 563
Resourcesp. 564
Chapter 27 Telemarketingp. 567
Phone Systemsp. 568
Toll-free Numbersp. 571
Telephone Salesp. 573
Resourcesp. 581
Chapter 28 Expansion Capitalp. 582
When Do You Need Expansion Capital?p. 582
Sources of Expansion Capitalp. 588
Resourcesp. 597
Chapter 29 Public Offeringsp. 599
The Advantages and Disadvantagesp. 599
Preparing to Go Publicp. 601
The Process of Going Publicp. 602
Operating as a Public Companyp. 605
Additional Methods of Going Publicp. 605
Resourcesp. 606
Chapter 30 Selling Your Businessp. 607
Should You Use a Broker?p. 608
Pricing Your Businessp. 610
Financial Considerationsp. 619
The Psychology of Selling Your Businessp. 620
Logistics of a Salep. 621
Resourcesp. 626
Glossaryp. 627
Indexp. 633

Google Preview