Cover image for Business the Rupert Murdoch way : 10 secrets of the world's greatest deal maker
Business the Rupert Murdoch way : 10 secrets of the world's greatest deal maker
Crainer, Stuart.
Personal Author:
Publication Information:
New York : AMACOM, [1999]

Physical Description:
xi, 154 pages ; 23 cm.
Personal Subject:
Format :


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HD31 .C85 1999 Adult Non-Fiction Central Closed Stacks

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Mad, bad, and dangerous to democracy? There are those who believe Rupert Murdoch is all that--and more. Loathed by some, lauded by others, Murdoch has been compared to the robber barons of the 19th century and called everything from "a slimy character" (by archrival Ted Turner) to "a very quality human being" (by Los Angeles mayor Richard Riordan).

Author Notes

Stuart Crainer (Oxford, U.K.) is a noted business and management writer who contributes regularly to The Financial Times, The (London) Times, the British Airlines in-flight magazine, Across the Board, and other publications. His many books include The Ultimate Business Library, The Ultimate Book of Business Quotations, The Ultimate Book of Business Gurus, Business the Jack Welch Way, and Business the Rupert Murdoch Way.


Reviews 1

Library Journal Review

Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them. The authors give no indication of the source of their opinions, facts, and speculation. For each executive, there are ten "secrets" on which the analysis of his management style is based. Although the other three executives are referred to in each book, there is no attempt at comparative analysis. For example, for Murdoch, ruthlessness is cited as a secret of success, with the belief that "nice guys finish second." But Branson's common touch with customers and staff alike is the key to his popularity and success. Go figure. The quality of the writing is uneven and frequently repetitious, but there is an easygoing approach that makes all four books appealing for a quick read. Undergraduate term-paper writers and casual readers who have heard these names may appreciate the one-stop biography/management style content. Graduate students, businesspeople, and other specialists will pass on these books in search of more solid content.ÄSusan DiMattia, "Library Journal" (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Table of Contents

Prefacep. vii
The Life and Times of Rupert Murdochp. 1
1 Go with the Flowp. 25
2 Goodbye, Mr. Nice Guyp. 35
3 Place Your Betsp. 47
4 Lead from the Frontp. 63
5 King of the Nitty-Grittyp. 75
6 DNA Marketingp. 85
7 Speed Freaksp. 95
8 Think Tomorrow Todayp. 107
9 Ambition Never Diesp. 119
10 Drive the Companyp. 129
How to Succeed Like Rupert Murdochp. 141
Will News Corp Survive?p. 145
Further Readingp. 149
Indexp. 151