Cover image for Jump start your book sales : a money-making guide for authors, independent publishers, and small presses
Jump start your book sales : a money-making guide for authors, independent publishers, and small presses
Ross, Marilyn Heimberg.
Personal Author:
Publication Information:
Buena Vista, Colo. : Communication Creativity, [1999]

Physical Description:
351 pages ; 23 cm
Added Author:
Format :


Call Number
Material Type
Home Location
Item Holds
Z471 .R67 1999 Adult Non-Fiction Non-Fiction Area

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"Turn yourself into a marketing master and make tens of thousands of extra dollars with the ideas in this one-of-a-kind resource. Get your books into catalogs, rack up lucrative bulk premium sales, and do author signings and radio interviews that get outrageous results. Find the secret to generating tons of free publicity, then discover how to capitalize on it." "Add to that insider information on how to make the Internet a fabulous sales generator, penetrate libraries, sell to book clubs, and get onto the QVC Home Shopping Network - and you can't do without this guide."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Reviews 1

Booklist Review

Two valuable guidebooks for small publishers in the electronic age. Carroll's self-publishing manual offers solid advice and refreshingly realistic counsel on the difficulties of producing and selling a book yourself. The step-by-step text begins with developing a successful book concept and works through analyzing the competition, using word-processing and desktop-publishing software to create and design the text, choosing paper, gathering printing bids, and marketing the finished product. Most of Carroll's advice is general in nature but no less crucial for beginners. Still, more specifics--lists of jobbers and wholesalers, for example, rather than just an introductory discussion of their policies and procedures--would make the text more valuable. In all, however, this elementary guide makes a good starting place for entrepreneurs contemplating a foray into the risky business of self-publishing. Jump Start Your Book Sales is aimed at a somewhat more knowledgeable audience than Carroll's guide. Marilyn and Tom Ross are the founders of SPAN, the Small Publishers Association of North America, and the authors of The Complete Guide to Self-Publishing, which remains the first choice on that subject for library collections. Here they address authors as well as small publishers on the ever-important issues of marketing and promotion. Their advice is up-to-date, specific, and practical, whether the topic is generating publicity, cracking nontraditional markets (home-shopping networks, for example), or "muscling your way into traditional channels" (wholesalers, the library market, educational sales). Wisely, they not only counsel small publishers on the importance of supplying review journals with bound galleys but also offer tips on how to produce those galleys economically. For the small publisher who has succeeded in launching a business but has hit the wall in terms of generating sales, this guide is an essential reference. --Ilene Cooper

Table of Contents

Part I Jump Start Your Marketing Engine
1. Step on the Gas for Revved-Up Profitsp. 3
2. Energized Editorial + Electrified Titles = Marketing Magicp. 11
3. Endorsements Equal Souped-Up Successp. 27
Part II Illuminating Publicity Techniques
4. Reviews and Galleys Accelerate Your Salesp. 39
5. Publicity Horsepower: Shameless Print Promotion for Brazen Hustlersp. 55
6. Putting Your Self-Propelled Author Tour and Book Signings in Overdrivep. 75
7. Op-Ed Pieces for High Gear Resultsp. 91
8. Radio Interviews: How to Be Hip and Shoot from the Lipp. 95
9. Opening the Throttle: Touting Titles on TVp. 109
Part III Muscling Your Way into Traditional Channels
10. Outdistancing Distribution Doldrums: How to Capture Booksellers, Wholesalers, and Distributorsp. 119
11. High-Voltage Ideas for Getting on the Library Speedwayp. 135
12. Educational Sales: Steering Toward Impressing Academicsp. 145
13. Amplify Your Presence with Book Clubsp. 155
Part IV Flip the Switch with Nontraditional Retail Markets
14. Nonbookstore Merchandising Channels to Make Sales Sizzlep. 167
15. Turn Up the Current with Catalog Salesp. 179
16. Enterprising Internet Strategies: Tech It to the Maxp. 189
17. Premiums and Incentives Super-Charge Your Bottom Linep. 207
18. Link Think: Strategic Alliances to Ignite Your Book Salesp. 221
19. QVC and Home Shopping Network: Adding Mileage to Your Campaignp. 233
Part V Powerhouse Direct Marketing Techniques
20. Your Consumer Brochure: Tips to Fuel a Fabulous Sales Piecep. 243
21. Lightning-Charged Possibilities in Direct Mailp. 253
22. Speaking and Teaching to Speed Up Profitsp. 271
Part VI More Methods to Fire Up Your Sales
23. Alternative Master Moves to Outrun the Herdp. 283
24. Sidelines, Spinoffs, Special Reports, and Stuff: Getting a Power Boostp. 299
25. Moving Up to Indy: Selling Your Self-Published Book to New Yorkp. 311
Afterwordp. 321
About the Authorsp. 323
Appendixesp. 325
Ideas to Accelerate Your Progress
Publisher's and Author's Bill of Rights--and Obligations
Mastering Your Marketing Plan
Resource Roundup of Contacts to Help You Roar Ahead
chapter 4 Key Review Galley Recipients
chapter 5 Selected Newswire Services
chapter 7 Op-Ed Newspaper Contacts
chapter 10 Master (Exclusive) Distributors
chapter 10 Bookstore Contacts
chapter 15 Selected Major Catalogs
chapter 17 Premium/Incentive Trade Associations
chapter 19 Home Shopping Networks
chapter 24 Specialty Booklet printers
Bibliographyp. 339
Indexp. 341