Cover image for International and global marketing : concepts and cases
International and global marketing : concepts and cases
Title:
International and global marketing : concepts and cases
Author:
Meloan, Taylor W.
Edition:
Second edition.
Publication Information:
Boston, Mass. : Irwin/McGraw Hill, [1998]

©1998
Physical Description:
xvi, 439 pages : illustrations ; 24 cm.
Series:
The Irwin/McGraw-Hill series in marketing

Irwin/McGraw-Hill series in marketing.
Language:
English
Subject Term:
Export marketing.

Export marketing -- Case studies.
Added Author:
Meloan, Taylor W.

Graham, John L.
ISBN:
9780256218947
Format :
Book

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