Cover image for What logos do and how they do it
Title:
What logos do and how they do it
Author:
Miller, Anistatia R., 1952-
Personal Author:
Publication Information:
Gloucester, Mass. : Rockport Publishers ; Cincinnati, Ohio : North Light Books [distributor], 1998.
Physical Description:
143 pages : color illustrations ; 29 cm
General Note:
Author's middle initial does not appear to be an abbreviation for a middle name.

Includes index.
Language:
English
Subject Term:
Added Author:
ISBN:
9781564963826
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library NC1002.L63 M54 1998 Adult Non-Fiction Central Closed Stacks-Oversize
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Summary

Summary

Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do presents ten case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book illuminates the logo design process and explains what makes each logo work for its market.


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