Cover image for Get clients now! : a 28-day marketing program for professionals and consultants
Title:
Get clients now! : a 28-day marketing program for professionals and consultants
Author:
Hayden, C. J.
Personal Author:
Publication Information:
New York : AMACOM, [1999]

©1999
Physical Description:
x, 214 pages : illustrations ; 26 cm
General Note:
Includes index.
Language:
English
ISBN:
9780814479926
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5415 .H296 1999 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business. Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action,and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques, readers will: * overcome ""analysis paralysis"" and determine exactly what they need to do first - and every step of the way * make their voices heard and their services stand out in a crowd (critical in an era when the average consumer is barraged with approximately 2,700 marketing messagesa day) * create customized, affordable, reusable, and realistic marketing plans." "


Author Notes

C.J. Hayden is a Certified Professional and Personal Coach, seminar leader, popular speaker, and the principal of Wings Business Coaching. She lives and works in San Francisco.


Table of Contents

Forewordp. ix
Acknowledgmentsp. x
Introductionp. 1
Part I The Setupp. 3
Chapter 1 What Really Works? Effective Marketing Strategiesp. 5
Chapter 2 Where Do You Start? The Marketing and Sales Cyclep. 23
Chapter 3 Where Are You Headed? Setting Your Sales and Marketing Goalp. 35
Part II The Systemp. 47
Chapter 4 What's Stopping You? Selecting Your Success Ingredientsp. 49
Chapter 5 Here's What to Do: Choosing From the Action Plan Menup. 65
Chapter 6 You're Ready ... Let's Go! Putting the System Into Actionp. 85
Part III The Strategiesp. 129
Chapter 7 Filling the Pipeline: When You Don't Have Enough Phone Numbers to Callp. 131
Chapter 8 Following Up: When You Have Plenty of Numbers But You're Not Callingp. 171
Chapter 9 Getting Presentations: When You're Making (or Taking) Calls But Not Getting Appointmentsp. 185
Chapter 10 Closing Sales: When You're Making Appointments But Not Getting Salesp. 195
Indexp. 205

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