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Title:
Franchising & licensing : two ways to build your business
Author:
Sherman, Andrew J.
Personal Author:
Edition:
Second edition.
Publication Information:
New York : AMACOM, [1999]
©1999
Physical Description:
xvi, 449 pages : illustrations ; 26 cm
General Note:
Includes index.
Language:
English
ISBN:
9780814404508
Format :
Book
Available:*
Library | Call Number | Material Type | Home Location | Status |
|---|---|---|---|---|
| Central Library | HF5429.235.U5 S54 1999 | Adult Non-Fiction | Popular Materials-Small Business | Searching... |
On Order
Summary
Summary
This is a comprehensive guide to setting up and running a franchise or licensing operation, with particular emphasis on how to use these two techniques as powerful business growth strategies.
Author Notes
Andrew J. Sherman is a Capital Partner in the Washington, D.C., office of Katten Muchin and Zavi. He is an adjunct professor in the MBA programs at the University of Maryland and Georgetown University, where he teaches courses on business growth strategies and business planning.
Table of Contents
| Preface to the Second Edition | p. ix |
| Preface to the First Edition: Current Trends in Franchising | p. xi |
| Acknowledgments | p. xv |
| Part 1 Management Systems | p. 1 |
| 1 The Foundation of Franchising | p. 3 |
| 2 Operations and Training | p. 15 |
| 3 Developing System Standards and Enforcing Quality Control | p. 35 |
| Part 2 Legal and Strategic Issues | p. 61 |
| 4 Regulatory Issues | p. 63 |
| 5 Compliance | p. 101 |
| 6 Structuring Franchise Agreements, Area Development Agreements, and Related Documents | p. 119 |
| 7 Protecting Intellectual Property | p. 153 |
| 8 Managing Disputes | p. 181 |
| Part 3 Sales and Marketing Strategies | p. 209 |
| 9 Developing Sales and Marketing Plans | p. 211 |
| 10 Taking Your Franchise Program Overseas | p. 237 |
| Part 4 Financial Strategies | p. 247 |
| 11 Business and Strategic Planning for the Growing Franchisor | p. 249 |
| 12 Raising Growth Capital for Emerging Franchisors | p. 263 |
| 13 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues | p. 287 |
| 14 Special Issues in Mergers and Acquisitions | p. 319 |
| 15 Managing the Renewal and Transfer Process | p. 331 |
| Part 5 Licensing and Other Alternatives to Franchising | p. 345 |
| 16 Strategic and Structural Alternatives to Franchising | p. 347 |
| 17 Structuring Licensing Programs and Agreements | p. 363 |
| 18 Joint Ventures and Strategic Alliances | p. 389 |
| Resource Directory | p. 403 |
| Index | p. 431 |