Cover image for Community building on the Web
Community building on the Web
Kim, Amy Jo.
Personal Author:
Publication Information:
Berkeley, Calif. : Peachpit Press, [2000]

Physical Description:
xvii, 360 pages : illustrations ; 23 cm.
General Note:
Includes index.

"Secret strategies for successful online communities" -- cover
Format :


Call Number
Material Type
Home Location
Item Holds
QA76.9.C66 K56 2000 Adult Non-Fiction Central Closed Stacks

On Order



Whats the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

Author Notes

Amy Jo Kim, Ph.D. is a recognized expert in the field of online community design. She is the founder and creative director of NAIMA, a 21st century design studio that has designed online environments for a wide range of clients, including America Online, Adobe Systems, AT&T, CyberCash, Electric Communities, Fujitsu, Mpath Interactive, MTV, NetNoir, Nickelodeon, Oracle, Paramount, PlaceWare, Redgate, Sony, Viacom, and Yahoo. She also teaches online design at Stanford University. Her article on the fantasy game environment, Ultima Online, appeared in the May 1998 issue of Wired .

Reviews 1

Library Journal Review

The Internet has never been about finding information as much as it has been about finding people who created the information. Kim, designer of web communities for America Online and Adobe, has written a book that will suit everyone from the beginner to the CEO wishing to bring people together, understand a community, create roles for community members, and provide leadership; for all libraries. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Table of Contents

Introductionp. IX
1 Purposep. 1
Building a Successful Communityp. 2
Case Study: The Planning Exercise in Actionp. 12
Articulate Your Visionp. 18
2 Places: Bringing People Togetherp. 27
People Are Talkingp. 28
Mapping the Territoryp. 51
Zoned For Growthp. 65
3 Profiles: Getting to Know Your Membersp. 75
Why Profiles?p. 76
Your Member Databasep. 86
Creating a Personap. 95
Evolving a Social Identityp. 106
4 Roles: From Newcomer to Old-Timerp. 115
The Membership Life Cyclep. 117
Welcome Your Visitorsp. 120
Instruct Your Novicesp. 133
Reward Your Regularsp. 139
Empower Your Leadersp. 144
Honor Your Eldersp. 147
5 Leadership: The Buck Stops Herep. 155
What's a Leader?p. 157
Unofficial Leadersp. 168
Official Leadersp. 177
Case Study: Power to the People: The Slashdot Moderator Systemp. 178
Manage Your Leadersp. 188
6 Etiquette: Rules to Live Byp. 201
Develop Your Ground Rulesp. 202
Enforce Your Policiesp. 217
Evolve Your Rulesp. 226
7 Events: Meetings, Performances and Competitionsp. 233
Event Planning 101p. 234
Meetings: Bringing Groups Togetherp. 242
Performances: Up on Stagep. 252
Competitions: Members in the Spotlightp. 262
8 Rituals: Handshakes, Holidays, and Rites of Passagep. 277
The Power of Ritualp. 278
Personal Acknowledgmentsp. 279
Community Holidaysp. 288
Passages and Transitionsp. 299
9 Subgroups: Clans, Clubs and Committeesp. 309
Why Subgroups?p. 310
Setting the Stagep. 320
Developing Your Official Programp. 330
Epiloguep. 351
Indexp. 353