Title:
Free, perfect, and now : connecting to the three insatiable customer demands : a CEO's true story
Author:
Rodin, Robert.
Personal Author:
Publication Information:
New York : Simon & Schuster, [1999]
©1999
Physical Description:
254 pages : illustrations ; 25 cm
Language:
English
Added Author:
ISBN:
9780684850221
Format :
Book
Available:*
Library | Call Number | Material Type | Home Location | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | HF5415.5 .R63 1999 | Adult Non-Fiction | Central Closed Stacks | Searching... | Searching... |
On Order
Summary
Summary
As the CEO of electronics distributor Marshall Industries, Robert Rodin was responsible for overseeing the creation of an award-winning business-to-business web site. This is the story of that transformation and a practical guide to tuning and coordinating every function of an organization.
Table of Contents
| 1 The Customer Connection: Addressing the Problem | p. 9 |
| 2 You Don't Know What You Don't Know: Learning Where to Look | p. 21 |
| 3 Frustration by Design: Why Bad Things Happen in Good Organizations | p. 43 |
| 4 Management on Trial: Launching Radical Change | p. 67 |
| 5 The $15,000 Pallet Rack: Building a Common Mission | p. 89 |
| 6 Money Matters Most: Designing the Right Incentives | p. 104 |
| 7 No One Asks for a Salesman: Customers Want Solutions | p. 127 |
| 8 The Uses of Tools: Technology Without Tears | p. 156 |
| 9 Captain Internet and the Tower of Babel: Get Wired | p. 185 |
| 10 The Upside of Perfect: Creating an Innovative Culture | p. 216 |
| 11 Millennium Rules: What's Next? | p. 243 |
| Acknowledgments | p. 253 |