Cover image for The GATF encyclopedia of graphic communications
Title:
The GATF encyclopedia of graphic communications
Author:
Romano, Richard M. (Richard Michael), 1967-
Publication Information:
Pittsburgh : GATFPress, [1998]

©1998
Physical Description:
xxxviii, 945 pages, 16 pages of plates : illustrations (some color) ; 29 cm
Language:
English
Added Corporate Author:
ISBN:
9780883621905

9780883622155
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library Z118 .G29 1998 Adult Non-Fiction Central Closed Stacks-Folio Non-Circ
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Summary

Summary

An extensive resource on virtually every aspect of visual communication. Following an introduction to the first 500 years of print, 10,000-plus terms are arranged alphabetically in a two-column format. Contains a detailed time line of communications history as well as b&w and color illustrations. No index. Annotation c. by Book News, Inc., Portland, Or.


Reviews 2

Booklist Review

For hundreds of years, the art of printing remained fairly stable. Factors such as type fonts, paper size, ink quality, and color absorption were the domain of either book collectors or the very few who possessed printing machinery and were only peripherally of interest to the general public. This has all changed in the past two decades as computers have become ubiquitous throughout society and have given all of us the power of the press. As word processing and desktop publishing have grown in popularity, the need for information on printing concepts has also increased. The GATF Encyclopedia of Graphic Communication will meet those needs. Published by the Graphic Arts Technical Foundation, this work is a comprehensive dictionary of technical terms and concepts. Ranging from the earliest times to today's modern technologies, it provides readers with a clear and concise overview of more than 10,000 terms. Entries range from a single sentence to several pages, with most approximately one paragraph in length. Longer entries, such as color and paper, cover more than 10 pages. Information is provided on printing techniques, people, companies, hardware, and software packages, including many entries for brand names of popular products. As would be expected in a work covering graphics, illustrations are used liberally and effectively throughout, including 16 pages of color inserts. The illustrations enhance the text and provide clear examples of the printing process. In addition to the main body of the work, a communications history time line, an essay on the history of printing, and a bibliography are also provided. There is no index, but cross-referencing is extensive. Many reference sources on printing have been published in the past, most of which have remained valuable despite their age. Until the 1980s, a printing dictionary from the early 1900s could suffice as a current tool in most libraries. However, the rapid change in technology has now made most of the older titles obsolete. Although future software and hardware developments will require it to be updated, for now this new publication will be the standard work in the field. Recommended for large public and academic libraries.


Choice Review

The Graphic Arts Technical Foundation (GATF), a nonprofit scientific, technical, and educational organization dedicated to the advancement of graphic communications, offers the first edition of a comprehensive and thorough encyclopedia that covers the wide-ranging field of the history of the book and communications from the earliest forms of writing to the computer and emphasizes current technological language. Both authors, Frank Romano (graphic arts, Rochester Institute of Technology) and Richard Romano (senior associate editor, Digital Imaging magazine), have extensive backgrounds in graphic arts. The 10,000 headwords, arranged in alphabetical order, range in length from a few lines of definition to long articles that include historical background, illustrations, and descriptions of techniques and processes. There is also a brief survey of the first 500 years of printing and a useful time line of communications history. A brief bibliography that cites only recent sources is the weakest part of the book. Useful for libraries supporting graphic arts, the history of the book, or communications technology. N. J. Quinlan; Nova Southeastern University


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