Cover image for The explosive growth of private labels in North America : past, present and future
The explosive growth of private labels in North America : past, present and future
Fitzell, Philip B.
Personal Author:
Publication Information:
New York : Global Books, [1998]

Physical Description:
vi, 283 pages : illustrations (some color) ; 26 cm
General Note:
"A Flickinger family Private label study"
Format :


Call Number
Material Type
Home Location
Item Holds
HD69.B7 F575 1998 Adult Non-Fiction Central Closed Stacks

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Reviews 1

Choice Review

What's in a name? Plenty. A powerful brand name can generate millions ... or billions in sales revenues, enabling manufacturers to turn ordinary sneakers into $150-a-pair, must-have purchases. Not just the province of manufacturers, though, branding is growing in popularity with retailers and wholesalers, who are actively promoting their own private label (or "store") brands. Fitzell, author of Private Label Marketing in the 1990s (1992), focuses on the changes occurring in the retailing field as supermarkets, drugstores, mass merchandisers, and specialty stores alike use private label goods to develop customer loyalty and increase profit margins. Comprehensive in scope, Fitzell's book puts today's growth in private labels (e.g., Cragmont, Janet Lee, Caswell-Massey, Eight O'Clock, President's Choice, Craftsman) in a historical context beginning in the 19th century and leading into the 21st. Including photographs, charts, and graphs. A useful reference work for retailing professionals, marketing students, and faculty. Upper-division undergraduate and up. P. G. Kishel Cypress College