Cover image for Managing across borders : the transnational solution
Title:
Managing across borders : the transnational solution
Author:
Bartlett, Christopher A., 1943-
Edition:
Second edition.
Publication Information:
Boston, Mass : Harvard Business School Press, [1998]

©1998
Physical Description:
xxiii, 391 pages : illustrations ; 24 cm
Language:
English
Added Author:
ISBN:
9780875848495
Format :
Book

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Library
Call Number
Material Type
Home Location
Status
Central Library HD62.4 .B36 1998 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Shows how the nature of the competitive game has fundamentally changed, requiring that companies capture global-scale efficiency and respond to national markets. This work contains profiles of global middle managers and real-world case studies to paint a picture of the issues, problems, and opportunities on the road to becoming a transnational.


Reviews 1

Choice Review

Bartlett and Ghoshal summarize and expand on the results of their management survey conducted in the US, Japan, and Europe. Noting the limitations of the three forms of traditional organizations, namely the multinational, global, and the international, the authors recommend a new organizational type--the transnational organization, which simultaneously manifests capabilities of efficiency, responsiveness, and learning. They assert that the "successful organization" of the future will be the transnational company with its dispersed, interdependent, and specialized configuration of assets and capabilities, with differentiated contributions of overseas operations to an integrated worldwide system, and with jointly developed and worldwide shared knowledge. The book is clearly written and well organized in four sections. Part 1 addresses the question, why transnational? Chapters in this part derive generalizations from examples and provide the groundwork for Part 2, in which the authors discuss the charateristics of the transnational organization. Part 3 focuses on the ways and means of building a transnational company. The last section of the book is an extensive appendix containing a description of the survey methodology. Extensive footnotes, comprehensive bibliography. Appropriate for practitioners, scholars, and upper-level students of management and international business. -O. Atac, University of Massachusetts at Boston


Table of Contents

Preface to the Second Edition
Preface to the Paperback Edition
Preface to the First Edition
Acknowledgments
Part I The Transnational Challenge
1 Organizational Capability: The Next Battleground
2 New Organizational Challenge: Beyond Structural Fit
3 Administrative Heritage: Organizational Asset and Constraint
4 The Transnational: The Emerging Organization Model
Part II Characteristics of the Transnational
5 Building Competitiveness: The Integrated Network
6 Developing Flexibility: Specialized Roles and Responsibilities
7 Facilitating Learning: Multiple Innovation Processes
Part III Building and Managing the Transnational
8 Legitimizing Diversity: Balancing Multiple Perspectives
9 Managing Complexity: Developing Flexible Coordination
10 Building Commitment: Creating a Matrix in Managers' Minds
Part IV Transformation to the Transnational
11 Developing Transnational Managers: New Roles and Tasks
12 Managing the Transformation Process: Rationalization, Revitalization
Regeneration
13 The Transnational Solution Application Handbook
Notes
Bibliography
Index
About the Authors

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