Cover image for Secrets of a CEO coach : your personal training guide to thinking like a leader and acting like a CEO
Secrets of a CEO coach : your personal training guide to thinking like a leader and acting like a CEO
Benton, D. A. (Debra A.)
Personal Author:
Publication Information:
New York : McGraw-Hill, [1999]

Physical Description:
vii, 211 pages : illustrations ; 24 cm
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HD57.7 .B467 1999 Adult Non-Fiction Non-Fiction Area

On Order



Fortune magazine called it "a fascinating book". Harvey MacKay said, "Benton knows what it takes to take you to the top". Executives at companies such as Mattel, Nabisco, McKinsey, AT&T, and Colgate have found Debra Benton's advice so invaluable that they have paid thousands of dollars for just one coaching session. Editors at magazines from Glamour to Entrepreneur's Business Start-ups, to Working Woman have featured Secrets of a CEO Coach and its practical guidance on moving up the corporate ladder. Now, the advice that was worth millions to the heads of today's top companies is available in and affordable paperback.

Author Notes

D. A. Benton is president of the research and consulting firm Benton Management Resources, Inc. With an international client list that includes Mattel, Gillette, Nabisco, Pepsi, DuPont, United, Colgate, ATandT, Citibank, Lever Brothers, Sprint, and McKinsey, as well as political candidates, she is renowned for her ability to improve the performance levels of executives, and by extension their organizations. She writes for numerous magazines and newspapers and has been featured in countless publications and broadcast outlets, including Time, BusinessWeek, Fortune, The New York Times, USA Today, The Wall Street Journal, CNN, "Good Morning America," "CBS Morning News," and "The Today Show." She is the author of three books including the bestseller How to Think Like a CEO.

Table of Contents

Acknowledgmentsp. vii
1. What Is Business Coaching?p. 1
Coaches are Needed More than Everp. 4
What Does a Personal Coach Do and Why Is it Important?p. 5
Cases for Coachesp. 13
Do This for Yourself and the Important People in Your Lifep. 30
Missteps Cost Big-Timep. 31
2. You Know You're Ready for Coaching Whenp. 33
The Style Versus Substance Argumentp. 35
Its Never too Latep. 39
What Holds You Back?p. 40
Personal Empowerment... You're Here, Now What?p. 45
It's Always Fun to Handle Things Well, But Effort Is Requiredp. 47
3. CEO Coaching Techniques You Can Apply Yourselfp. 51
CEO Apprenticep. 52
Start, Continue, but Never Complete Your Self-Coachingp. 54
Get Ready to Size-Up Yourselfp. 56
Self-Review Part 1: Write Your Life Storyp. 57
Self-Review Part 2: Thoughts about Yourselfp. 95
Self-Review Part 3: 360 Degree Point of Viewp. 103
Isolate Triggers that Set You Off and Set Goals to Handle Themp. 107
4. Using Mental Energy: Attitude Managementp. 117
Decide You Want to Manage Your Attitudep. 118
You're Adequate, Regardless of Everythingp. 122
Talk to Yourself the Way You Want Others to Talk about Youp. 125
Catch Your Self-Talk 100 Times a Day if Necessary and Correct Yourselfp. 126
Do the Oppositep. 127
5. Using Physical Energy: Perception Managementp. 133
Tenacity Breeds Discipline, which Creates Patterns and Habitsp. 135
Quiet Speed: Slow Down to Get Things Donep. 136
Actions Fit Your Attitude and Create Your First Impressionp. 138
The Minutiae of Acting: Check Your Posture, Walk, and Smilep. 145
Look Your Best in Your Basic Appearancep. 152
Theatrically Speakingp. 156
6. Using Emotional Energy: It's What's Behind What You're Saying That Speaks Loudestp. 165
Maintain the Self-Esteem of People Around Youp. 166
Be Thankful for Jerksp. 171
Your Book Valuep. 173
Be Humorousp. 174
Be Affablep. 176
Be Boldp. 178
7. Team Time: How to Coach Othersp. 187
If You're Going to Be a Coach, Be a Good Onep. 188
Ten Rules for Effective Coachingp. 189
8. Going All the Way: How to Hire a Coachp. 195
Why Hire a Coach?p. 195
A Warning and a Warrantyp. 196
How to Find a Coachp. 199
Appendix Your Own Personal Playbookp. 205
Indexp. 207