Cover image for The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview
Title:
The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview
Author:
Templeton, Jane Farley.
Personal Author:
Edition:
Revised edition.
Publication Information:
New York : McGraw-Hill, [1994]

©1994
Physical Description:
xiv, 308 pages ; 24 cm
General Note:
Includes index.
Language:
English
ISBN:
9781557385307
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5415.2 .T43 1994 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Provides a framework for staging interview sessions, interpreting their results and using them in marketing strategies. This book contains topics that include the second coming of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; and conflict resolution in focus groups.


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