Cover image for Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
Title:
Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
Author:
Bodian, Nat G., 1921-2010.
Personal Author:
Publication Information:
New York : McGraw-Hill, [1995]

©1995
Physical Description:
xliv, 403 pages ; 24 cm
Language:
English
ISBN:
9780070063402
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5415.126 .B63 1995 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

A library of direct marketing (DM) wisdom in a concise and convenient format. It presents more than 1,000 time-tested ideas that encompass various aspects of the field - including list selection, mailing piece development, card decks, package strategies, and more.


Table of Contents

Part I Direct Mail
Part II Card Packs: A Comprehensive Understanding
Part III The Art and Science of Mailing List Usage
Part IV List Brokers, List Compilers, and List Managers
Part V Telemarketing
Part VI Printing, Production, and Letter Shop Procedures
Part VII Mail Order Space Advertising Techniques

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