Cover image for Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them
Title:
Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them
Author:
Schultz, Don E.
Personal Author:
Edition:
Third edition.
Publication Information:
Lincolnwood, Ill. : NTC Business Books, [1998]

©1998
Physical Description:
231 pages : illustrations ; 24 cm
General Note:
Includes index.
Language:
English
Subject Term:
ISBN:
9780844232393

9780844233550

9780844233543
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5438.5 .S38 1998 3RD. EDITION Adult Non-Fiction Central Closed Stacks
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Summary

Summary

The new edition of this book offers state of the art information on how to capitalise on one of today''s fastest growing markets. Green Marketing shows how and why c onsumers buy ''green'' and how companies can strategise and de velop profitable products. '


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