Cover image for The Disney way : harnassing the management secrets of Disney in your company
The Disney way : harnassing the management secrets of Disney in your company
Capodagli, Bill, 1948-
Personal Author:
Publication Information:
New York : McGraw Hill, [1999]

Physical Description:
xiv, 221 pages : illustrations ; 24 cm
Walt's way -- Make everyone's dreams come true -- You better believe it -- Never a customer, always a guest -- All for one and one for all -- Share the spotlight -- dare to dare -- Practice, practice, practice -- Make your elephant fly: plan -- Capture the magic with storyboards -- Give details top billing.
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Material Type
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Item Holds
PN1999.W27 C37 1999 Adult Non-Fiction Non-Fiction Area

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This text outlines the ten principles at the heart of the Disney business methodology, and examines each in detail by illustrating the principle at work at Disney and other such companies as, 3M, Ford, Hewlett-Packard, Microsoft and Motorola.

Author Notes

Bill Capodagli, Managing Partner of Capodagli Jackson Consulting, brings managerial experience at several top consulting firms and graduate-level teaching experience to the firm. He is a popular speaker at both national and international conferences where he teaches audiences to implement the Disney business model.
Lynn Jackson, Bill's partner in Capodagli Jackson Consulting, has an extensive background in organizational development, and has successfully implemented the Disney principles in numerous organizations.

Reviews 1

Booklist Review

Two years ago, consultant Tom Connellan used Disney as a model in his Inside the Magic Kingdom: Seven Keys to Disney's Success. Whereas Connellan focused on customer service, Capodagli and Jackson hold up Disney as a standard for its management methods and corporate culture. Like Connellan, these two authors are enchanted by the "Disney magic." In neither case did the Walt Disney Company provide sponsorship or even cooperate with the authors. Capodagli and Jackson are consultants who use the Disney model in their work. They have distilled the essence of Disney into the exhortation "Dream! Believe! Dare! Do!" and they identify 10 beliefs that "are at the heart of the Disney methodology." Interwoven throughout their book are examples of how they have successfully applied this credo in their work with other companies. Their primary, recurring illustration is that of their work with a successful restructuring at Whirlpool and the building of its Global No-Frost Team. --David Rouse

Table of Contents

Forewordp. ix
Prefacep. xi
Acknowledgmentsp. xiii
1. Walt's Wayp. 1
2. Make Everyone's Dreams Come Truep. 15
3. You Better Believe Itp. 33
4. Never a Customer, Always a Guestp. 59
5. All For One And One For Allp. 79
6. Share The Spotlightp. 101
7. Dare To Darep. 117
8. Practice, Practice, Practicep. 131
9. Make Your Elephant Fly--Planp. 149
10. Capture The Magic With Storyboardsp. 165
11. Give Details Top Billingp. 181
Epilogue The Magic Continuesp. 193
Notesp. 205
Bibliographyp. 209
Indexp. 213