Cover image for Smart Guide to starting a small business
Title:
Smart Guide to starting a small business
Author:
Rogak, Lisa, 1962-
Personal Author:
Publication Information:
New York : Cader Books/John Wiley, [1999]

©1999
Physical Description:
xii, 176 pages ; 24 cm.
General Note:
Includes index.
Language:
English
ISBN:
9780471318859
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Williamsville Library HD62.7 .S524 1999 Adult Non-Fiction Open Shelf
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Summary

Summary

An all-you-need-to-know introduction to building, maintaining, and profiting from your own business
* Smart Strategies for choosing a business to match your personality and skills, and avoiding the common pitfalls of entrepreneurial start-ups
* Smart Advice on all the behind-the-scenes tasks--dealing with taxes and legal concerns, keeping the books, hiring employees, working with suppliers, and more
* Smart Tips on today's vast range of high-tech tools--what you really need and how to get it without breaking the bank
* Smart Definitions and insights on proprietorships, partnerships, and corporations--and which structure best suits your goals and circumstances
* Quick reading and easy referencing with a comprehensive index and loads of sidebars and tables


Author Notes

Lisa Rogak is the owner and publisher of Williams Hill Publishers. The author of more than 25 books, Ms. Rogak has been featured on The Oprah Winfrey Show and in USA Today. She lives in Grafton, New Hampshire.


Table of Contents

Introductionp. xi
1. Why You and Why Your Own Business?p. 1
Do You Have What It Takes?p. 2
Self-Assessment Quiz 1p. 5
The Skills You'll Needp. 6
Staminap. 7
Self-Disciplinep. 8
Self-Reliancep. 8
Flexibilityp. 9
Drive to Succeedp. 10
A People Personp. 10
A Sense of Humorp. 11
Understanding the Risks...and Rewardsp. 11
A Matter of Timep. 12
Show Me the Money!p. 14
Floating Your Billsp. 16
Family and Friendsp. 17
Attitude Adjustmentp. 19
What Comes Next?p. 21
2. Choosing Your Businessp. 23
What Do You Want to Do?p. 24
What Don't You Want to Do?p. 25
Self-Assessment Quiz 2p. 27
Service or Product?p. 28
Self-Assessment Quiz 3p. 30
Service-Oriented Businessesp. 31
Product-Oriented Businessesp. 31
Some Businesses That Are Both Service-and Product-Orientedp. 32
Research Upcoming Trendsp. 32
Self-Assessment Quiz 4p. 34
How to Scope Out the Competitionp. 36
What Did You Learn?p. 37
Will It Fly?p. 38
Evaluate Your Resourcesp. 39
Put It In Writingp. 39
After Laying the Groundworkp. 41
3. The Best-Laid Plansp. 43
Business Structuresp. 44
Sole Proprietorshipp. 45
Your Liabilityp. 46
Prosp. 47
Consp. 47
Partnershipp. 47
The Articlesp. 48
Prosp. 50
Consp. 50
Corporationp. 50
Prosp. 51
Consp. 52
Limited Liability Companyp. 52
Prosp. 53
Consp. 53
The Long Arm of the Lawp. 54
Claim Your Namep. 55
Protect Your Trademarksp. 55
Check Your Zoningp. 55
Conform to Codep. 56
Get an EINp. 56
Register to Collect Sales Taxp. 57
See If You Need a Licensep. 57
Getting Professional Advicep. 58
Good Counselp. 59
By the Numbersp. 60
Consultantsp. 61
Your Business Planp. 63
Get to Work!p. 65
4. Tools of the Tradep. 67
Keeping the Booksp. 68
Insurancep. 70
Liability Insurancep. 71
Automobile Insurancep. 72
Fire Insurancep. 72
Workers' Compensation Insurancep. 73
Taxesp. 74
Working with Suppliers and Vendorsp. 76
Finding Themp. 77
Joining Forcesp. 78
Hiring Employeesp. 79
What Are You Looking For?p. 80
What Can You Pay?p. 80
Where to Lookp. 81
Stay the Coursep. 82
Managing Employeesp. 83
Empower Your Peoplep. 83
Using Independent Contractorsp. 85
Now That You've Got the Toolsp. 86
5. Money, Money, Moneyp. 87
Start-Up Costsp. 88
Your Start-Up Expensesp. 90
Overheadp. 90
Your Operating Budgetp. 91
Your Operating Expensesp. 93
Overheadp. 93
Office Expensesp. 93
Professional Expensesp. 93
Office Equipmentp. 94
Company Vehicle(s)p. 94
Employee Expensesp. 94
A Personal Budgetp. 94
Your Personal Budgetp. 95
Fixed Monthly Expensesp. 95
Money Termsp. 96
Sales Forecastp. 96
Cash Flow Statementp. 97
Balance Sheetp. 101
Income Statementp. 102
Finding the Funds You Needp. 103
Extending Credit to Customersp. 110
Now That You Can Show Us the Moneyp. 112
6. Technologically Speakingp. 113
Computersp. 114
Which Platform?p. 115
Do You Need Portability?p. 115
Vendorsp. 116
Other Hardwarep. 117
Ink Jet Printersp. 118
Laser Printersp. 119
Scannersp. 119
Multifunction Peripheralsp. 120
Choosing Software: What You Need to Dop. 122
Word Processingp. 122
Spreadsheetsp. 123
Accountingp. 123
Databasep. 123
Desktop Publishingp. 124
Graphicsp. 124
Telecommunicationsp. 124
Voice Recognitionp. 125
Shopping for Softwarep. 125
Check for Supportp. 126
Registerp. 126
Check the Webp. 127
To Network, or Not to Network?p. 127
Private versus Shared Datap. 128
Do You Need a Server?p. 129
Telephone Systemsp. 130
Voice Mail Optionsp. 131
More Powerp. 132
Fax Machinesp. 133
What's Next?p. 134
7. Marketing Your Businessp. 135
The Purpose of Marketingp. 136
Two Kinds of Marketingp. 137
Sending a Messagep. 138
Distinguish Yourself from the Competitionp. 139
Common Ways to Market Your Businessp. 140
Advertisingp. 141
Publicityp. 141
Direct Mailp. 142
The Internetp. 144
Making a Planp. 145
Who Is Your Customer?p. 147
Self-Assessment Quiz 5p. 148
Your Marketing Budgetp. 149
You're Almost Therep. 151
8. Putting It All Togetherp. 153
Tracking Your Progressp. 154
Watch the Numbersp. 155
Who's Buying?p. 156
Networkingp. 157
Benefits and Costsp. 158
Do It Yourselfp. 159
Managing Your Timep. 160
Start Slowlyp. 160
Control Your Agendap. 161
Keep Trackp. 162
Managing Meetingsp. 162
Growing Your Businessp. 164
More Peoplep. 166
More Moneyp. 166
The Taxmanp. 167
What's Next for You and Your Business?p. 167
Ready, Set, Go!p. 169
Indexp. 171

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