Cover image for Inside Home Depot : how one company revolutionized an industry through the relentless pursuit of growth
Inside Home Depot : how one company revolutionized an industry through the relentless pursuit of growth
Roush, Chris.
Personal Author:
Publication Information:
New York : McGraw-Hill, [1999]

Physical Description:
ix, 266 pages, 4 unnumbered pages of plates : illustrations ; 24 cm
Corporate Subject:
Format :


Call Number
Material Type
Home Location
Central Library HD9999.D624 H657 1999 Adult Non-Fiction Non-Fiction Area

On Order



A prize winning journalist presents how Home Depot's rapid rise and revolutionary strategies dominate an entire industry. This account about what it takes to become a phenomenal success in the retail market gives a view of the two men who built a $20 billion business and practically invented do-it-yourself craze.

Reviews 1

Booklist Review

One of the least-known personality quirks of entrepreneurs seems to be paranoia--or, at least, that is what reporter Roush discovered when he first began writing Home Depot's unauthorized "memoirs." Yet founders Bernie Marcus and Arthur Blank have little or nothing to fear, because journalistic fairness prevails in this chronicle of a successful enterprise. Undaunted by missteps, such as a class-action lawsuit, the slow starts of Expo decor centers, and international expansion, the two initiated a better retail way--replete with world-class employee training, customer-first values, incredible service and prices, and a we'll-beat-anyone stance. Tales are told of the wheelchair ramp built by Home Depot employees, the TV show teaching simple repair skills, and even the venture into the professional contractor market. What the ubiquitous orange apron really means! --Barbara Jacobs

Table of Contents

Prologue: The Beginning
1 Home Depot Boot Camp
2 Bleeding Orange Culture
3 Going For The Gold
4 Bleeding Orange Attacked
5 Customer Service Is Job No. 1
6 Teach The Customer
7 Home Depot's Foes
8 Getting Involved
9 At A Crossroads
10 The Expo Factor
11 Home Depot Goes Global
12 The New Home Depot
Epilogue: Arthur's Company

Google Preview