Cover image for Career opportunities in advertising and public relations
Career opportunities in advertising and public relations
Field, Shelly.
Personal Author:
Revised edition.
Publication Information:
New York, NY : Facts On File, [1996]

Physical Description:
xv, 302 pages ; 29 cm.
General Note:
Includes index.

Format :


Call Number
Material Type
Home Location
Item Holds
HF5828.4 .F54 1996 Adult Non-Fiction Open Shelf

On Order



Landing a job in the twenty-first century will take skill, determination, and a little help from the Career Opportunities series. Each volume provides an in-depth look at salary ranges, advancement prospects, employment trends, online information, necessary experience, and relevant unions and associations.

Each entry includes a Career Profile that presents an overview of the main features of the job, a Career Ladder that illustrates frequent routes to and from the position described, and a comprehensive overview of special skills, education, and training.

This complete and up-to-date guide offers realistic information on more than 80 specific jobs, including media buyer, account executive, hotel publicist, sports information director, and freelance speechwriter.

Author Notes

Shelly Field is the owner of The Shelly Field Organization, a public relations & management firm. She is the author of six other books in the Career Opportunities series. She lives in Monticello, NY.

(Bowker Author Biography)

Table of Contents

Acknowledgmentsp. v
Forewordp. vi
Introductionp. vii
Prefacep. xi
About the Authorp. xii
Section 1 Corporate and Industry
Assistant Advertising Manager, Corporate/Industryp. 2
Copywriter, Corporate/Industryp. 5
Assistant Art Director, Corporate/Industryp. 8
Graphic Designer, Corporate/Industryp. 11
Marketing Assistant, Corporate/Industryp. 14
Marketing Director--Websitep. 17
Promotion Coordinator, Corporate/Industryp. 20
Assistant Public Relations Director, Corporate/Industryp. 23
Publications Manager, Corporate/Industryp. 26
Coordinator of Consumer Affairs, Corporate/Industryp. 29
Customer Relations Representative, Corporate/Industryp. 32
Community Relations Coordinator, Corporate/Industryp. 35
Employee Relations Coordinator, Corporate/Industryp. 38
Trade Show Representative, Corporate/Industryp. 41
Special Events Coordinator, Corporate/Industryp. 44
Special Events Assistant, Corporate/Industryp. 47
Shopping Center/Mall Advertising Managerp. 50
Shopping Center/Mall Public Relations Managerp. 53
Art Director, Retail Outletp. 56
Section 2 Agencies
Account Executivep. 60
Assistant Account Executivep. 63
Copywriterp. 66
Junior Copywriterp. 69
Copywriter, Direct Response Advertisingp. 71
Media Plannerp. 74
Media Buyerp. 77
Assistant Media Buyerp. 80
Market Researcherp. 83
Research Assistantp. 86
Assistant Art Directorp. 89
Commercial Artistp. 92
Computer Graphic Artistp. 95
Lettering Artistp. 98
Mechanical Artistp. 101
Pasteup Artistp. 103
Broadcast Production Coordinatorp. 105
Assistant Production Manager, Printp. 108
Traffic Coordinator, Printp. 111
Assistant Casting Agentp. 114
Advertising Assistantp. 117
Internp. 120
Section 3 Radio and Television
Advertising Department Copywriter, Television/Radiop. 124
Public Relations Assistant, Television/Radiop. 127
Advertising Salesperson, Radiop. 130
Traffic Manager, Radiop. 133
Traffic Assistant, Radiop. 136
Television Advertising Representativep. 139
Advertising Sales Assistant, Televisionp. 142
Promotion Coordinator, Televisionp. 145
Television Station Promotion Assistantp. 148
Television Advertising Graphic Artistp. 151
Advertising Production Assistant, Televisionp. 154
Section 4 Sports and Entertainment
Unit Publicistp. 158
Press Agentp. 161
Press Agent Traineep. 164
Theatrical Press Agentp. 167
Theatrical Press Agent Apprenticep. 170
Professional Sports Team Publicistp. 173
Section 5 Hospitality and tourism
Hotel Publicistp. 178
Director of Public Information, Tourism and Developmentp. 181
Hotel Advertising Assistantp. 184
Nightclub or Restaurant Publicistp. 187
Restaurant/Club Advertising Managerp. 189
Section 6 Nonprofit Agencies
Advertising Assistant, Nonprofit Organizationp. 194
Copywriter, Nonprofit Organizationp. 197
Community Relations/Public Relations Coordinator, Police Departmentp. 200
Graphic Artist, Nonprofit Organizationp. 203
Assistant Director of Hospital Public Relationsp. 206
Publication Assistant, Nonprofit Organizationp. 209
Assistant Director of Fund-raising and Development, Nonprofit Organizationp. 212
Guest Services Coordinator, Nonprofit Organizationp. 215
Section 7 Publishing
Promotion Coordinator, Newspapersp. 220
Public Relations Assistant, Magazinesp. 223
Advertising Sales Representative, Newspapers and Magazinesp. 226
Community Relations Coordinator, Newspapers and Magazinesp. 228
Advertising Assistant, Book Publishingp. 231
Publicity Assistant, Book Publishingp. 234
Section 8 Freelance and Consulting
Public Relations Generalistp. 238
Freelance Speechwriterp. 241
Freelance Copywriterp. 244
Freelance Graphic Artistp. 246
Placement Specialistp. 248
VIP Coordinatorp. 251
Section 9 Miscellaneous Opportunities
Press Secretary, Government/Politicalp. 254
Director of Public Affairs, College/Universityp. 257
Sports Information Director, College/Universityp. 260
Section 10 Appendixes
I. Degree Programsp. 264
Colleges and Universities Offering Majors in Advertisingp. 264
Colleges and Universities Offering Majors in Public Relationsp. 266
II. Internships in Advertising and Public Relationsp. 272
III. Seminars, Workshops, etc.p. 274
IV. Trade Associations, Unions, and Other Organizationsp. 276
V. Bibliographyp. 281
A. Booksp. 281
B. Periodicalsp. 284
C. Directoriesp. 286
D. Media Directoriesp. 287
VI. Advertising Agenciesp. 289
VII. Public Relations Agenciesp. 291
VIII. Advertising and Public Relations Recruiting Agenciesp. 294
IX. Glossaryp. 297
Indexp. 301