Cover image for Betty Crocker's healthy new choices.
Title:
Betty Crocker's healthy new choices.
Author:
Crocker, Betty.
Personal Author:
Edition:
First edition.
Publication Information:
New York : Macmillan, [1998]

©1998
Physical Description:
432 pages : color illustrations ; 26 cm
General Note:
Includes index.
Language:
English
Subject Term:
ISBN:
9780028629582
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library TX714 .C7624 1998 Adult Non-Fiction Central Closed Stacks
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Grand Island Library TX714 .C7624 1998 Adult Non-Fiction Open Shelf
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Summary

Summary

Betty Crocker Lets You Combine Healthy Eating With Great Taste Now it's easier than ever to eat right and enjoy every bite Let Betty Crocker show you how to make great food that's also good for you - satisfying dishes that are so tasty they'll delight your family and friends. Just as important, Betty Crocker helps even the busiest cook bring healthy meals to the table fast, with recipes that are quick to prepare and ingredients that are easy to find. You'll also find clear information on wellness to guide you through the diet and health maze. Learn about lifestyle choices, such as exercise, that can be tailored to your specific needs and the steps to take to minimize the possibility of certain medical problems, such as heart disease. 400 easy, appealing recipes for healthy eating every day Every recipe flagged to show those particularly low in calories, fat, cholesterol, and sodium, or high in fiber Nutrition analysis - including Diet Exchanges - with every recipe Learn how to use nutrition as a powerful tool to boost your over all health Practice the Twelve Tips for Wellness to create a lifestyle that promotes well-being Explore the mind-body connection with discussions of popular therapies, such as meditation and aromatherapy Best of all, find that healthy eating isn't tedious, it's terrific Visit Betty Crocker online at www bettycrocker.com and Macmillan at www mgr.com/cooking


Author Notes

Betty Crocker, 1921 In 1921, Betty Crocker was created because of a contest that was part of a promotion for Gold Medal Flour. The company needed a name to sign to the letter, accompanying the prize of flour sack pincushions, sent to the thousands of customers that successfully completed a puzzle. They chose the family name of an early director of the Company, William G. Crocker, and the name Betty for its warm and approachable feel. The signature was voted the most distinctive of several submitted by female employees. The pincushion promotion set off a flood of inquiries for reliable and creative cooking advice.

In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air." The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners. During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods.

In 1945, Betty Crocker was pronounced the "First Lady of Food," in a survey of best-known women in America, following First Lady Eleanor Roosevelt. In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others.

During the 1950's, families were growing and needed new recipes to prepare in their suburban kitchens. Of course, Betty Crocker met that need with the first cookbook, which was followed over the years with over 200 cookbook titles and countless small format recipe magazines. The Betty Crocker Cookbook has reached an 8th edition and has sold over 27 million copies, which makes it the all time best selling cookbook in the world.

There are eight Betty Crocker kitchens, which represent different parts of the American cultural tradition: the Arizona desert, California, Cape Cod, Chinatown, Hawaiian, Pennsylvania Dutch and Williamsburg. Professional home economists work in the Betty Crocker Kitchens to develop and test recipes, work with new products, and develop time saving techniques that help families cook and bake smarter. There are three camera kitchens that are used to create beautiful food photography for use in the cookbooks, magazines and recipe cards.

(Bowker Author Biography)


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