Cover image for Business @ the speed of thought : using a digital nervous system
Business @ the speed of thought : using a digital nervous system
Gates, Bill, 1955-
Personal Author:
Publication Information:
New York, NY : Warner Books, [1999]

Physical Description:
xi, 470 pages ; 24 cm
General Note:
Includes index.
Added Author:
Format :


Call Number
Material Type
Home Location
Item Holds
HF5548.32 .G38 1999 Adult Non-Fiction Central Closed Stacks
HF5548.32 .G38 1999 Adult Non-Fiction Non-Fiction Area
HF5548.32 .G38 1999 Adult Non-Fiction Open Shelf

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In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

Reviews 2

Booklist Review

There's a companion Web site , and the back cover carries the message that Gates is donating his share of proceeds to charity. See also Clark's Netscape Time, p.1450. (Reviewed April 15, 1999)0446525685Bonnie Smothers

Choice Review

As the "@" character in this title suggests, this work is very much "Internet aware." However, it is not a book about the Internet per se. Rather, it is about managing and moving digital information to make business both more efficient and more effective. Gates's fundamental idea is to integrate business information systems into a common infrastructure--a "digital nervous system"--to move information to relevant components of a business. He strongly contends that the way a business gathers, manages, and uses information will determine whether managers will win or lose in the new economic era, now and in the future. Gates acknowledges the role of collaborator Collins Hemingway in synthesizing and developing the material in the book and for his overall management of this writing project. The volume is well written and reflects a very personal style, which seems appropriate for such a well-known personality as Bill Gates. The book is very relevant to business practitioners and students of business, and given Gates's ability to influence and shape the future of business communications, it is also recommended for all students of modern society who wish to be informed of the shape of things to come. Public, academic, and professional collections. E. J. Szewczak; Canisius College

Table of Contents

Introductionp. xiii
I Information Flow is Your Lifeblood
1 Manage with the Force of Factsp. 3
2 Can Your Digital Nervous System Do This?p. 22
3 Create a Paperless Officep. 39
II Commerce: The Internet Changes Everything
4 Ride the Inflection Rocketp. 63
5 The Middleman Must Add Valuep. 72
6 Touch Your Customersp. 91
7 Adopt the Web Lifestylep. 114
8 Change the Boundaries of Businessp. 133
9 Get to Market Firstp. 141
III Manage Knowledge to Improve Strategic Thought
10 Bad News Must Travel Fastp. 159
11 Convert Bad News to Goodp. 184
12 Know Your Numbersp. 201
13 Shift People into Thinking Workp. 222
14 Raise Your Corporate IQp. 236
15 Big Wins Require Big Risksp. 262
IV Bring Insight to Business Operations
16 Develop Processes That Empower Peoplep. 281
17 Information Technology Enables Reengineeringp. 295
18 Treat IT as a Strategic Resourcep. 317
V Special Enterprises
19 No Health Care System Is an Islandp. 333
20 Take Government to the Peoplep. 357
21 When Reflex Is a Matter of Life and Deathp. 372
22 Create Connected Learning Communitiesp. 387
VI Expect the Unexpected
23 Prepare for the Digital Futurep. 407
Appendix Build Digital Processes on Standardsp. 417
Glossaryp. 441
Customer Acknowledgmentsp. 453
Indexp. 457