Cover image for European marketing data and statistics, 1999.
Title:
European marketing data and statistics, 1999.
Author:
Euromonitor Publications Limited.
Edition:
Thirty-fourth edition.
Publication Information:
London : Euromonitor, [1999]

©1999
Physical Description:
xi, 483 pages : illustrations, maps ; 31 cm.
General Note:
Includes index.
Language:
English
Geographic Term:
Added Corporate Author:
ISBN:
9780863388217
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HA1107 .E87 1999 Adult Non-Fiction Central Closed Stacks-Oversize Non-Circ
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Summary

Summary

Data in this handbook is presented in spreadsheet format and a number of extra-polated tables have been included, together with graphs, marketing maps and diagrams. The data coverage includes a considerable number of long-term trends (dating back to 1998 as available), which permits the analysis of socioeconomic trends over a longer time span as a basis for forecasting. The inclusion of figures from the most recent complete year (34th edition covers 1997) for key parameters ensures that up-to-date information is available for analysis.


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